Content Marketing Specialist (E-commerce)

Placements24; Mbombela (Nelspruit); On-site; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Salary plus performance-based bonuses

Medical aid and retirement benefits

Professional development opportunities

Job summary

Placements24 is seeking a Content Marketing Specialist for a premier online home decor retailer in Nelspruit, Mpumalanga. You will develop and implement content strategies to boost brand awareness and drive e-commerce sales across blogs, website copy, product descriptions, social posts, and emails.

Collaborate with designers, optimize for SEO, conduct keyword research, manage the editorial calendar, and analyze performance to refine approaches.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• Minimum of 3 years in content marketing, copywriting or similar role with e-commerce focus.
• Proven ability to create engaging content for digital platforms.
• Strong SEO understanding and keyword research skills.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with e-commerce goals and brand objectives.
• Create compelling content for blogs, website copy, product descriptions, social media, and emails.
• Optimize content for SEO and conduct keyword research.
• Manage editorial calendar and collaborate with design and marketing teams.
• Analyze performance metrics and refine strategy accordingly.
• Engage with online community and stay updated on content trends.

Skills

Content marketing

Copywriting

SEO

Content strategy

Editorial planning

Education

Bachelor's degree in Marketing

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a premier online retailer of home decor and lifestyle products, is seeking a creative and strategic Content Marketing Specialist to join their team in Nelspruit, Mpumalanga. This role is essential for developing and implementing engaging content strategies that drive brand awareness, attract target audiences, and support e-commerce sales. You will be responsible for creating high-quality content across various formats, including blog posts, website copy, social media updates, and email newsletters. The ideal candidate possesses a flair for storytelling, a deep understanding of content marketing principles, and a passion for the e-commerce industry. This is an excellent opportunity to contribute to a growing brand in the beautiful region of Nelspruit.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with e-commerce goals and brand objectives.
• Create compelling, high-quality content for various platforms, including blog posts, website copy, product descriptions, social media updates, email campaigns, and potentially video scripts.
• Optimize content for search engines (SEO) to improve organic visibility and drive relevant traffic.
• Conduct keyword research and identify content opportunities based on audience needs and market trends.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Collaborate with designers and other marketing team members to produce visually appealing content.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Engage with the online community through content, responding to comments and fostering discussions.
• Stay up-to-date with content marketing trends, SEO best practices, and e-commerce industry developments.
• Repurpose existing content for different platforms and campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 3 years of experience in content marketing, copywriting, or a similar role, with a focus on e-commerce.
• Proven ability to create engaging and effective written content for digital platforms.
• Strong understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in analyzing content performance using tools like Google Analytics.
• Excellent writing, editing, and proofreading skills with meticulous attention to detail.
• Creative mindset with the ability to generate fresh content ideas.
• Strong organizational and time management skills, with the ability to meet deadlines.
• Knowledge of social media marketing and email marketing best practices.

Benefits

• Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including medical aid and retirement contributions.
• You will be part of a supportive and creative team in Nelspruit, Mpumalanga, with opportunities for professional development and growth.
• This role provides a chance to significantly impact our client's online presence and e-commerce success.