Content Marketing Manager

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, and vision benefits

Professional development opportunities

Job summary

Placements24 is seeking a creative Content Marketing Manager to lead development and execution of content initiatives across blog posts, articles, whitepapers, case studies and social updates. This hybrid role offers remote work part of the week while coordinating in-person with marketing and sales for strategic sessions and team building.

You will drive content strategy, manage the editorial calendar, optimize for SEO, and measure performance to boost lead generation and brand authority.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• 5+ years of experience in content marketing, content strategy, or copywriting.
• Proven ability to create engaging content for B2B or B2C audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Excellent writing, editing, and proofreading skills.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation, editing, and publishing of engaging and high-quality content across multiple channels (blog, website, social media, email).
• Manage the editorial calendar, ensuring timely delivery of content and consistent brand voice.
• Conduct keyword research and SEO analysis to optimize content for search engines and drive organic traffic.
• Collaborate with subject matter experts, designers, and other stakeholders to produce valuable content.
• Measure and report on the performance of content marketing initiatives, identifying areas for improvement and success.

Skills

Content strategy

SEO

Copywriting

CMS

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

Marketing automation tools

Job description

About the Role

Our client is looking for a creative and strategic Content Marketing Manager to lead the development and execution of compelling content initiatives. This role is pivotal in attracting and engaging target audiences, building brand authority, and supporting lead generation efforts. You will oversee the creation of high-quality content across various formats, including blog posts, articles, whitepapers, case studies, and social media updates. This hybrid role offers the flexibility to work remotely for part of the week while fostering in-person collaboration with the marketing and sales teams for key strategic sessions and team building.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation, editing, and publishing of engaging and high-quality content across multiple channels (blog, website, social media, email).
• Manage the editorial calendar, ensuring timely delivery of content and consistent brand voice.
• Conduct keyword research and SEO analysis to optimize content for search engines and drive organic traffic.
• Collaborate with subject matter experts, designers, and other stakeholders to produce valuable content.
• Measure and report on the performance of content marketing initiatives, identifying areas for improvement and success.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• 5+ years of experience in content marketing, content strategy, or copywriting.
• Proven ability to create engaging content for B2B or B2C audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Excellent writing, editing, and proofreading skills.

Benefits

• Competitive salary and performance incentives.
• Hybrid work model providing a balance of remote and office-based work.
• Comprehensive health, dental, and vision benefits.
• Opportunities for professional development and attending industry conferences.
• A creative and collaborative work environment focused on innovation.