Client Engagement & CRM Campaigns Manager

Capitec Bank Ltd.; Sandton; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Capitec Bank is seeking a senior marketing leader to drive client engagement strategies, manage development and implementation of client engagement campaigns, programmes and prompts across the client engagement life cycle, and contribute insights to improve engagement strategies.

The role demands strong CRM, data analysis and leadership capabilities, with a focus on delivering business value and meaningful client experiences within Capitec's client-centric environment.

Qualifications

• MINIMUM: Principles of brand marketing
• MINIMUM: Data analysis, client profiling and segmentation
• MINIMUM: CRM Systems and technology
• MINIMUM: Digital marketing and e-commerce
• MINIMUM: Strategic marketing management
• MINIMUM: Campaign management
• MINIMUM: General business/commerce know how
• MINIMUM: People management principles and practices
• MINIMUM: Internal and external communication methods and practices
• MINIMUM: Stakeholder management principles and practices
• IDEAL: 5+ years marketing experience in a large, complex and client focussed organisation
• IDEAL: Proven experience in delivering and executing CRM strategies, systems and data
• IDEAL: Previous experience in managing a team

Skills

Brand marketing principles

Data analysis & segmentation

CRM systems

Digital marketing & e-commerce

Strategic marketing management

Campaign management

General business know-how

People management

Communication skills

Stakeholder management

MS Office suite

Education

Bachelor's Degree in Marketing or Business Management

Post-graduate qualification in Marketing or Business Management

Tools

CRM software

Job description

Capitec Bank is seeking a senior marketing leader to drive client engagement strategies, manage development and implementation of client engagement campaigns, programmes and prompts across the client engagement life cycle, and contribute insights to improve engagement strategies.

The role demands strong CRM, data analysis and leadership capabilities, with a focus on delivering business value and meaningful client experiences within Capitec's client-centric environment.