Catering Sales Executive - Business Development

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive base salary

Commission & bonus structure

Career advancement opportunities

Exposure to prestigious events & high‑

Value-driven team environment

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Catering Sales Executive to drive business development for diverse catering services. You will prospect, tailor proposals, negotiate contracts, and ensure client satisfaction from first contact to event execution.

Ideal candidates bring a proven sales track record in catering/hospitality, strong negotiation and presentation skills, and CRM proficiency. Willingness to travel for client meetings and events in Stellenbosch is preferred.

Qualifications

• Proven track record in sales within catering, hospitality, or events.
• Demonstrated success in business development and hitting targets.
• Excellent negotiation, communication, and presentation skills.
• Strong understanding of catering operations and event planning.
• Fluent with CRM software and Microsoft Office Suite.

Responsibilities

• Identify and pursue new business opportunities within the corporate, social, and private event sectors.
• Develop and maintain strong, long-lasting relationships with existing and potential clients.
• Create compelling and customized catering proposals and presentations tailored to client needs.
• Negotiate contract terms and pricing to secure new business.
• Achieve and exceed targeted sales goals and revenue objectives.
• Collaborate closely with the catering and operations teams to ensure seamless event execution and client satisfaction.
• Stay informed about market trends, competitor activities, and industry best practices.
• Represent the company at industry events, trade shows, and networking functions.
• Gather client feedback to improve services and identify new product/service offerings.
• Manage the sales pipeline and maintain accurate client records in the CRM system.

Skills

Sales

Negotiation

CRM

Client relations

Presentation

Education

Bachelor's degree in Business/Marketing/Hospitality

Tools

CRM Software

Microsoft Office

Job description

About the Role

Our client, a leading catering and event management company, is seeking a motivated and results-driven Catering Sales Executive to spearhead business development efforts in Stellenbosch, Western Cape. This role is critical for identifying new opportunities, building strong client relationships, and driving revenue growth for our client's diverse catering services. The ideal candidate will possess exceptional sales acumen, a deep understanding of the catering and events industry, and a passion for delivering outstanding client experiences. You will be responsible for prospecting potential clients, developing customized proposals, negotiating contracts, and ensuring client satisfaction from initial contact through event execution. This position offers an exciting opportunity to shape the sales strategy and significantly impact the success of a respected brand in the Western Cape.

Key Responsibilities

• Identify and pursue new business opportunities within the corporate, social, and private event sectors.
• Develop and maintain strong, long-lasting relationships with existing and potential clients.
• Create compelling and customized catering proposals and presentations tailored to client needs.
• Negotiate contract terms and pricing to secure new business.
• Achieve and exceed targeted sales goals and revenue objectives.
• Collaborate closely with the catering and operations teams to ensure seamless event execution and client satisfaction.
• Stay informed about market trends, competitor activities, and industry best practices.
• Represent the company at industry events, trade shows, and networking functions.
• Gather client feedback to improve services and identify new product/service offerings.
• Manage the sales pipeline and maintain accurate client records in the CRM system.

Requirements

• Proven track record in sales, preferably within the catering, hospitality, or events industry.
• Demonstrated success in business development and achieving sales targets.
• Excellent negotiation, communication, and presentation skills.
• Strong understanding of catering operations and event planning.
• Proficiency in CRM software and Microsoft Office Suite.
• Ability to build rapport and foster long-term client relationships.
• A proactive, self-motivated, and goal-oriented mindset.
• Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field is preferred.
• Flexibility to attend client meetings and events as needed, potentially outside standard business hours in Stellenbosch, Western Cape.
• A passion for the food and events industry.

Benefits

• Competitive base salary with an attractive commission and bonus structure.
• Significant opportunities for career advancement.
• Work with a dynamic and highly regarded catering company.
• Exposure to a wide range of prestigious events and clients in the Western Cape.
• Comprehensive sales training and support.
• A collaborative and supportive work environment.