Cape Town Growth-Focused Performance Marketer

Houst; Cape Town; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Houst in Cape Town is seeking an ambitious Performance Marketing Specialist to execute and scale paid campaigns across global markets. The role is execution-heavy and ideal for a junior-to-mid-level marketer who loves getting into the weeds of ad platforms and learning by doing.

You will work with our London Growth team and report to the Head of Growth, managing Meta Ads Manager and Google Ads campaigns, running rapid experiments, and optimising funnels and landing pages using GA4 and UTMs.

Qualifications

• 1–3 years hands-on paid media experience.
• Strong grasp of growth metrics and how platform levers impact leads and revenue.
• Analytical mindset with ability to derive insights from data and dashboards.
• Willingness to test, learn, and iterate quickly.
• Attention to detail in tracking setups and budget caps.
• Clear communication with cross-border stakeholders.

Responsibilities

• Hands-On Campaign Management: Build, launch, and manage day-to-day campaigns across major channels.
• Rapid Creative & Copy Experimentation: Collaborate to test hooks, angles, formats, and copy.
• Funnel & Landing Page Optimisation: Run A/B tests to improve conversion rates and lead quality.
• Bid & Budget Management: Monitor pacing and allocate spend to high-performing audiences.
• Tracking & Analytics: Ensure clean tracking with UTMs and GA4; monitor dashboards daily.
• Data-Driven Iteration: Synthesize metrics to form test hypotheses for the next sprint.

Skills

Campaign management

Analytical mindset

Attention to detail

Clear communication

Growth metrics knowledge

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

UTMs

Klaviyo

Job description

Houst in Cape Town is seeking an ambitious Performance Marketing Specialist to execute and scale paid campaigns across global markets. The role is execution-heavy and ideal for a junior-to-mid-level marketer who loves getting into the weeds of ad platforms and learning by doing.

You will work with our London Growth team and report to the Head of Growth, managing Meta Ads Manager and Google Ads campaigns, running rapid experiments, and optimising funnels and landing pages using GA4 and UTMs.