Brand Manager

Placements24; Durban; Hybrid; ZAR 750,000 - 800,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance and retirement plan

Performance bonus

Job summary

Placements24 is seeking a strategic Brand Manager to lead brand initiatives from Durban, KwaZulu-Natal. The role drives growth, brand messaging, and cross-functional collaboration with sales, product development, and agencies.

The ideal candidate holds a Bachelor's in Marketing (MBA a plus), 6–8 years in brand management, and strong budget and analytics skills. Hybrid work arrangement offered in Durban.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field is required.
• MBA is a plus for this role.
• Strong track record in brand strategy development and execution.

Responsibilities

• Develop and implement comprehensive brand strategies to grow brand equity.
• Oversee marketing plans, including advertising, promotions, and digital initiatives.
• Manage the brand budget to maximize ROI and ensure fiscal discipline.
• Analyze market research and consumer insights to inform strategy.
• Collaborate with product development to align launches with brand messaging.
• Coordinate with advertising agencies and PR firms to maintain consistent brand voice.
• Monitor brand performance, sales data and trends; provide strategic recommendations.
• Ensure consistent brand messaging and visual identity across touchpoints.
• Lead and mentor junior marketing staff.

Skills

Brand management

Marketing strategy

Budget management

Data analysis

Communication

Team leadership

Education

Bachelor's degree in Marketing or related field

MBA (advantage)

Tools

Excel

Market research tools

Job description

About the Role Our client, a well-established consumer goods company, is seeking a strategic and innovative Brand Manager to lead brand initiatives from their Durban, KwaZulu-Natal office. This role is crucial for shaping and elevating the brand's presence in the market, driving growth, and ensuring consistent brand messaging across all platforms. The Brand Manager will be responsible for developing long-term brand strategies, managing marketing budgets, and collaborating with cross-functional teams, including sales, product development, and advertising agencies. We are looking for a candidate with a deep understanding of brand building, consumer insights, and the ability to translate market trends into actionable plans. Join our client and make a significant impact on brand perception and market share in Durban and beyond.

Key Responsibilities

• Develop and execute comprehensive brand strategies to achieve business objectives and enhance brand equity.
• Oversee the creation and implementation of marketing plans, including advertising, promotions, and digital marketing initiatives.
• Manage the brand's marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Conduct market research and analyze consumer insights to identify opportunities and inform brand strategy.
• Collaborate with product development teams to ensure brand alignment with new product launches and line extensions.
• Manage relationships with advertising agencies, public relations firms, and other external partners.
• Monitor brand performance, sales data, and market trends, providing regular reports and strategic recommendations.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Lead and mentor junior marketing staff.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 6-8 years of experience in brand management, marketing, or a closely related field, preferably in the FMCG sector.
• Proven track record of successful brand strategy development and execution.
• Strong understanding of marketing principles, including advertising, market research, and digital marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in budget management and P&L responsibility.
• Proficiency in market research tools and data analysis software.
• Ability to work effectively in a collaborative team environment.
• Familiarity with the KwaZulu-Natal market dynamics is advantageous.

Benefits

• Highly competitive annual salary between R750,000 and R800,000.
• Performance-based bonus incentives.
• Comprehensive health insurance and retirement planning benefits.
• Significant opportunities for professional growth and leadership development.
• A dynamic work environment in the beautiful city of Durban.
• Generous annual leave entitlement.
• Hybrid work arrangement for a balanced lifestyle.