Brand Marketing Specialist

Placements24; Durban; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

On-site parking

Professional development

Career growth opportunities

Dynamic work culture

Job summary

Placements24 is seeking a Brand Marketing Specialist to lead brand strategy and integrated campaigns in Durban, KwaZulu-Natal. You will craft messaging, manage digital and print channels, and oversee partnerships to grow iconic brands.

The role emphasizes collaboration with sales, product teams, and agencies, plus market research to inform growth opportunities and budget-aware execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in brand marketing, product marketing, or a similar role.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of branding principles, consumer behavior, and market analysis.
• Excellent written and verbal communication skills, with a flair for creative storytelling.
• Proficiency in social media management tools and content creation.
• Experience with market research methodologies and data analysis.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team-oriented environment.
• Passion for consumer brands and a creative mindset.

Responsibilities

• Develop and implement integrated marketing plans for assigned brands to drive awareness, engagement, and sales.
• Create compelling brand messaging and ensure its consistent application across all marketing channels, including digital, print, and point-of-sale.
• Manage social media presence, content creation, and community engagement to build brand loyalty.
• Collaborate with internal teams (sales, product development, creative) and external agencies to execute marketing initiatives.
• Conduct market research, analyze consumer insights, and monitor competitor activities to identify opportunities for brand growth.
• Plan and execute promotional activities, events, and partnerships to enhance brand visibility.
• Manage the brand's marketing budget, ensuring efficient allocation of resources and tracking of campaign performance.
• Measure and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
• Contribute to new product development and launch strategies from a brand perspective.
• Maintain strong relationships with media partners and influencers.

Skills

Brand marketing

Content creation

Social media management

Market research

Campaign execution

Brand messaging

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Social media tools

Analytics tools

Job description

About the Role

Our client, a well-established consumer goods company with a strong presence in the market, is seeking a creative and strategic Brand Marketing Specialist to join their team in Durban, KwaZulu-Natal, ZA. This role is office-based, offering a dynamic and collaborative work environment where you can directly contribute to the growth and perception of our client's iconic brands. You will be responsible for developing and executing brand strategies, marketing campaigns, and ensuring consistent brand messaging across all touchpoints. If you have a passion for building brands and a keen eye for market trends, this is the perfect opportunity for you.

Key Responsibilities

• Develop and implement integrated marketing plans for assigned brands to drive awareness, engagement, and sales.
• Create compelling brand messaging and ensure its consistent application across all marketing channels, including digital, print, and point-of-sale.
• Manage social media presence, content creation, and community engagement to build brand loyalty.
• Collaborate with internal teams (sales, product development, creative) and external agencies to execute marketing initiatives.
• Conduct market research, analyze consumer insights, and monitor competitor activities to identify opportunities for brand growth.
• Plan and execute promotional activities, events, and partnerships to enhance brand visibility.
• Manage the brand's marketing budget, ensuring efficient allocation of resources and tracking of campaign performance.
• Measure and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
• Contribute to new product development and launch strategies from a brand perspective.
• Maintain strong relationships with media partners and influencers.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in brand marketing, product marketing, or a similar role.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of branding principles, consumer behavior, and market analysis.
• Excellent written and verbal communication skills, with a flair for creative storytelling.
• Proficiency in social media management tools and content creation.
• Experience with market research methodologies and data analysis.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team-oriented environment.
• Passion for consumer brands and a creative mindset.

Benefits

• Competitive salary package.
• Opportunity to work with well-known and respected brands.
• Exposure to all facets of brand management.
• Standard company benefits including medical aid and retirement fund.
• On-site parking and access to company facilities in Durban, KwaZulu-Natal, ZA.
• Professional development opportunities and training.
• A supportive and dynamic work culture.
• Potential for career growth within the organization.