Brand Manager

Placements24; Mtubatuba Local Municipality; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and bonus structure

Healthcare benefits

Professional development opportunities

Richards Bay location advantage

Employee discounts

Generous annual leave

Job summary

Placements24 is seeking a strategic Brand Manager to lead brand development in Richards Bay, KwaZulu-Natal. You will shape brand identity, drive market presence, and ensure consistent messaging across channels, collaborating with marketing, sales, and product teams.

Ideal candidates have 5+ years in brand management within consumer goods, with strong analytical and communication skills. The role offers a dynamic environment with growth opportunities in a key SA region.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field; MBA is a plus.
• Minimum of 5 years in brand management or marketing, preferably in consumer goods.
• Proven track record of successfully developing and managing brands and growth.
• Strong understanding of marketing principles, digital marketing, and consumer behavior.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Conduct market research, consumer insights, and competitive analysis.
• Oversee the creation and execution of integrated campaigns across channels.
• Manage the brand's visual identity and ensure consistency across touchpoints.
• Collaborate with product development for brand-aligned launches.
• Develop and manage the annual brand marketing budget.
• Monitor brand performance metrics and report ROI insights.
• Build relationships with agencies and partners to execute initiatives.
• Lead and inspire cross-functional teams to achieve brand goals.

Skills

Brand strategy

Market research

Budget management

Leadership

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

MBA or relevant Master's degree (plus)

Tools

Market research tools

Data analysis tools

Job description

About the Role

Our client, a leading consumer goods company, is looking for a strategic and creative Brand Manager to lead the development and execution of brand strategies in Richards Bay, KwaZulu-Natal . This vital role will be responsible for shaping the brand's identity, driving market presence, and ensuring consistent brand messaging across all channels. The ideal candidate possesses a strong understanding of consumer behavior, market trends, and branding principles, with a proven ability to build and grow successful brands. You will collaborate closely with marketing, sales, and product development teams to bring the brand vision to life. This is a challenging yet rewarding opportunity for a seasoned marketing professional to make a significant impact on brand perception and market share in a key South African region. We are committed to fostering a culture where innovation and strategic thinking are valued, and where individuals can grow their careers. Your insights will directly influence brand performance and customer loyalty.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives. Conduct market research, consumer insights, and competitive analysis to identify brand opportunities and threats. Oversee the creation and execution of integrated marketing campaigns across all relevant channels (advertising, PR, digital, social media, events). Manage the brand's visual identity and ensure consistent application across all touchpoints. Collaborate with product development teams to ensure brand alignment in product innovation and launches. Develop and manage the annual brand marketing budget, ensuring optimal resource allocation. Monitor brand performance metrics, track ROI of marketing initiatives, and report on key insights. Build strong relationships with external agencies and partners to execute brand initiatives. Act as the brand custodian, ensuring all communications and activities reflect the brand's values and positioning. Lead and inspire cross-functional teams to achieve brand goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a plus. Minimum of 5 years of experience in brand management or marketing, preferably within the consumer goods sector. Proven track record of successfully developing and managing brands, with demonstrable growth. Strong understanding of marketing principles, advertising, digital marketing, and consumer behavior. Excellent analytical, strategic thinking, and problem-solving skills. Exceptional communication, presentation, and interpersonal skills. Experience in managing budgets and agency relationships. Proficiency in market research and data analysis tools. Ability to lead and influence cross-functional teams. Creative thinker with a passion for building strong brands.

Benefits

• Competitive salary and performance-based bonus structure.


• Comprehensive healthcare benefits.


• Opportunities for professional development and career advancement.


• A stimulating work environment in beautiful Richards Bay, KwaZulu-Natal .


• Employee discount programs.


• Generous annual leave entitlement.


• Exposure to national and international markets.