Marketing Manager - Brand Development

Placements24; Mossel Bay; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Health and retirement benefits

Office-based in Mossel Bay

Job summary

Placements24 is seeking an experienced Marketing Manager in Mossel Bay, Western Cape to lead brand development and drive market share across all consumer touchpoints. You will oversee brand strategy, market research, and integrated campaigns while guiding a cross-functional team.

The role requires a strong track record in FMCG branding, strategic thinking, and leadership, with responsibilities spanning budgeting and performance reporting.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
• 7+ years of progressive marketing experience with emphasis on brand management.
• Proven track record in FMCG brand growth.
• Strong understanding of consumer insights, trends, and competition.
• Experience in integrated marketing campaigns.
• Excellent leadership and communication skills.
• Proficiency in marketing analytics and reporting tools.
• Strategic thinker with creative storytelling ability.
• Experience managing budgets and external agencies.
• Creative mindset with passion for brand building.

Responsibilities

• Develop and implement brand strategies to enhance equity and market position.
• Conduct market research, consumer analysis, and competitor benchmarking.
• Oversee integrated campaigns across advertising, promotions, digital, and PR.
• Manage the brand's visual identity, messaging and communication.
• Collaborate with product, sales, and R&D for brand alignment and launches.
• Manage marketing budget and ROI for assigned brands.
• Monitor KPIs and provide reports and insights to senior management.
• Lead and mentor marketing professionals to foster creativity and excellence.
• Develop relationships with advertising agencies and external partners.
• Ensure consistent brand experience across all touchpoints.

Skills

Brand management

Leadership

Strategic thinking

Market research

Cross-functional leadership

Campaign management

Analytics reporting

Budget management

Brand storytelling

Education

Bachelor's degree in Marketing/Business Administration

MBA

Tools

Marketing analytics tools

CRM

SEO/SEM tools

Job description

About the Role

Our client, a well-established and reputable company in the FMCG sector, is seeking a dedicated and experienced Marketing Manager to oversee brand development initiatives. This is a key leadership position based in the scenic coastal town of Mossel Bay, Western Cape . You will be responsible for crafting and executing strategies that enhance brand perception, drive market share, and ensure consistent brand messaging across all consumer touchpoints. This role requires a strategic thinker with a passion for building strong brands and a proven ability to lead cross‑functional teams. If you have a deep understanding of market dynamics and consumer behaviour, and a talent for creative brand storytelling, we want to hear from you. This is an opportunity to make a significant impact on the company's brand portfolio.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand equity and market position.
• Conduct market research, consumer analysis, and competitor benchmarking to identify opportunities and threats.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including advertising, promotions, digital marketing, and public relations.
• Manage the brand's visual identity, messaging, and overall communication strategy.
• Collaborate with product development, sales, and R&D teams to ensure brand alignment and successful product launches.
• Manage the marketing budget for assigned brands, ensuring efficient allocation of resources and ROI.
• Monitor brand performance metrics, track key KPIs, and provide regular reports and actionable insights to senior management.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and excellence.
• Develop strong relationships with advertising agencies and other external partners.
• Ensure consistent brand experience across all customer touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 7 years of progressive experience in marketing, with a significant focus on brand management and development.
• Proven track record of successfully building and growing brands in the FMCG or related industry.
• Strong understanding of consumer insights, market trends, and competitive landscapes.
• Experience in developing and executing integrated marketing campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in marketing analytics and reporting tools.
• Strategic thinking and strong problem-solving abilities.
• Experience managing budgets and external agencies.
• A creative mindset with a passion for storytelling and brand building.

Benefits

• Our client offers a competitive salary package and performance-based bonuses.
• Comprehensive health and retirement benefits are provided.
• This role is office-based in Mossel Bay, Western Cape , offering a stable and dedicated work environment.
• Opportunities for professional growth and development are extensive, including access to industry conferences and leadership training.
• We believe in fostering a positive work-life balance and offer generous leave policies.
• Join a respected organization with a strong commitment to its employees and brand values.
• This position offers significant career advancement opportunities within a well-established company.