Brand Manager - FMCG Beverages

Placements24; Paarl; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Healthcare coverage

Generous annual leave

Travel opportunities

Job summary

Placements24 seeks an innovative Brand Manager to lead development and execution of marketing strategies for a beverage portfolio in Paarl. This role drives brand growth, market share, and consumer engagement via campaigns and product innovation.

You will collaborate with sales, R&D, and agencies to bring brands to life and resonate with target audiences. Requires 5+ years in FMCG brand management; MBA preferred; strong marketing and analytical skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of Brand Management experience in FMCG beverage sector.
• Proven track record of launching and growing brands.
• Strong understanding of marketing principles, consumer behavior, and market analysis.
• Excellent communication, presentation, and project management skills.
• Experience working in the Western Cape is advantageous.

Responsibilities

• Develop and implement comprehensive brand marketing plans, including advertising, promotions, digital marketing, and PR initiatives.
• Conduct market research and analyze consumer trends to identify opportunities and challenges for the brands.
• Manage the brand's P&L, ensuring profitability and achieving financial targets.
• Collaborate with product development teams on new product launches and line extensions.
• Oversee relationships with advertising agencies and other external partners.
• Monitor brand performance, analyze campaign effectiveness, and report insights to senior management.

Skills

Brand management

Marketing strategy

Market research

P&L management

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Job description

About the Role

Our client, a distinguished entity in the FMCG market, is seeking an innovative and strategic Brand Manager to lead the development and execution of marketing strategies for their beverage portfolio in Paarl . This role is central to driving brand growth, increasing market share, and enhancing consumer engagement through compelling marketing campaigns and product innovation. You will work closely with cross-functional teams, including sales, R&D, and agencies, to bring brands to life and ensure they resonate with target audiences. The ideal candidate possesses a strong understanding of marketing principles, a passion for the beverage industry, and a proven ability to develop successful brand strategies in a competitive landscape.

Key Responsibilities

• Develop and implement comprehensive brand marketing plans, including advertising, promotions, digital marketing, and PR initiatives.
• Conduct market research and analyze consumer trends to identify new opportunities and challenges for the brands.
• Manage the brand's P&L, ensuring profitability and achieving financial targets.
• Collaborate with product development teams on new product launches and line extensions.
• Oversee relationships with advertising agencies and other external partners.
• Monitor brand performance, analyze campaign effectiveness, and report key insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in Brand Management , preferably within the FMCG beverage category.
• Proven track record of successfully launching and growing brands.
• Strong understanding of marketing principles, consumer behavior, and market analysis.
• Excellent communication, presentation, and project management skills.
• Experience working in a dynamic, fast-paced environment in the Western Cape .

Benefits

• Competitive salary and executive bonus structure.
• Comprehensive healthcare coverage and retirement savings plan.
• Generous annual leave and product allowances.
• Opportunities for international travel and professional development.
• Lead the marketing efforts for exciting brands in the vibrant Paarl region.