Brand Manager - New Product Development

Placements24; Randburg; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Career growth opportunities

Comprehensive health benefits

Retirement savings plan

Innovation resources and training

Job summary

Placements24 in Randburg is seeking an innovative Brand Manager focused on New Product Development (NPD) to join a dynamic FMCG team. You will identify market gaps, conceptualize new products, and drive from idea to launch, collaborating with R&D, consumer insights, and marketing for successful market introductions in Randburg and beyond.

The role emphasizes leading the NPD process, managing timelines and budgets, and leveraging market research and consumer testing to validate concepts.

Qualifications

• 5+ years of brand management experience
• Significant focus on new product development in FMCG
• Proven success launching new products to market
• Strong understanding of consumer insights and market dynamics

Responsibilities

• Identify market opportunities and consumer needs for new FMCG product development.
• Lead the NPD process from concept generation through to commercial launch, managing timelines and budgets.
• Conduct market research, competitive analysis, and consumer testing to validate product concepts.
• Develop compelling product positioning, branding, and launch strategies.
• Collaborate with R&D, operations, sales, and marketing teams to ensure successful product development and launch.
• Monitor post-launch performance and iterate on strategies as needed.

Skills

Brand management

New product development

Market research

Project management

Strategic thinking

Education

Bachelor's degree in Marketing/Business

MBA preferred

Job description

About the Role

Our client is seeking an innovative Brand Manager with a focus on New Product Development (NPD) to join their dynamic FMCG team. This role is crucial for identifying market gaps, conceptualizing new products, and driving them from idea to launch. You will work closely with research and development, consumer insights, and marketing teams to bring groundbreaking products to consumers in the Randburg area and beyond. This hybrid position allows for flexible collaboration between remote strategy sessions and in-office teamwork.

Key Responsibilities

• Identify market opportunities and consumer needs for new FMCG product development.
• Lead the NPD process from concept generation through to commercial launch, managing timelines and budgets.
• Conduct market research, competitive analysis, and consumer testing to validate product concepts.
• Develop compelling product positioning, branding, and launch strategies.
• Collaborate with R&D, operations, sales, and marketing teams to ensure successful product development and launch.
• Monitor post-launch performance and iterate on strategies as needed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of brand management experience, with a significant focus on new product development within the FMCG sector.
• Proven success in launching new products to market.
• Strong understanding of consumer insights, market dynamics, and product development processes.
• Excellent project management, analytical, and communication skills.
• Ability to thrive in a hybrid work environment, fostering collaboration across teams.

Benefits

• Competitive salary and bonus potential.
• Comprehensive health, dental, and vision benefits.
• Opportunities for career growth and development in NPD.
• Hybrid work model offering flexibility and essential team interaction.
• Retirement savings plan.
• Access to innovation resources and training.