Brand Manager - Beverages

Placements24; Gauteng; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary with incentives

Hybrid work model

Medical aid & provident fund

Product discounts & team-building

Job summary

Placements24 in Gauteng seeks a Brand Manager to spearhead growth of its beverage portfolio. You will lead marketing strategies, drive brand awareness, and manage the product lifecycle from conception to launch.

Collaborating with sales, product development, and agency partners, you will ensure cohesive messaging, track ROI, and leverage consumer insights to seize market opportunities in a fast-paced FMCG environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• Minimum of 5 years of experience in brand management, preferably within the FMCG or beverage industry.
• Demonstrated success in developing and implementing effective marketing strategies.
• Strong understanding of market research, consumer insights, and digital marketing principles.
• Excellent project management and cross-functional collaboration skills.
• Proficiency in data analysis and presentation of marketing performance reports.

Responsibilities

• Develop and execute integrated marketing plans, including advertising, promotions, and digital campaigns for assigned brands.
• Conduct market research and analyze consumer behavior to identify key insights and opportunities for brand growth.
• Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with sales, product development, and agency partners to ensure cohesive brand messaging and execution.
• Monitor brand performance, track key metrics, and provide regular reports on campaign effectiveness and market share.
• Lead product innovation initiatives and contribute to the development of new product offerings within the beverage category.

Education

Bachelor's degree in Marketing, Business Administration, or related discipline

Job description

About the Role

Our client, a dynamic force in the FMCG sector, is seeking an innovative and results-oriented Brand Manager to spearhead the growth of their beverage portfolio. This exciting opportunity, based in Tembisa, Gauteng, involves conceptualizing and executing marketing strategies, driving brand awareness, and managing product lifecycle from conception to launch. You will be instrumental in shaping the brand's identity, understanding consumer insights, and collaborating with cross-functional teams to ensure market success. This role is perfect for a passionate marketer who thrives in a fast-paced environment and is eager to make a tangible impact on well-known brands.

Key Responsibilities

• Develop and execute integrated marketing plans, including advertising, promotions, and digital campaigns for assigned brands.
• Conduct market research and analyze consumer behavior to identify key insights and opportunities for brand growth.
• Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with sales, product development, and agency partners to ensure cohesive brand messaging and execution.
• Monitor brand performance, track key metrics, and provide regular reports on campaign effectiveness and market share.
• Lead product innovation initiatives and contribute to the development of new product offerings within the beverage category.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 5 years of experience in brand management, preferably within the FMCG or beverage industry.
• Demonstrated success in developing and implementing effective marketing strategies.
• Strong understanding of market research, consumer insights, and digital marketing principles.
• Excellent project management and cross-functional collaboration skills.
• Proficiency in data analysis and presentation of marketing performance reports.

Benefits

• Competitive salary package with performance incentives.
• Hybrid work model offering flexibility between office and remote work.
• Contribution to medical aid and provident fund.
• Product discounts and team-building activities.
• Opportunities for career advancement within a growing company.