Brand Marketing Manager

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Bonus eligibility

Health insurance

Hybrid work arrangement

Career growth

Job summary

Placements24 is seeking an experienced Brand Marketing Manager to lead brand development and marketing initiatives in Pretoria. You will define and amplify the company’s brand identity, ensuring consistent messaging across all touchpoints and driving brand equity.

The role oversees integrated marketing campaigns across traditional and digital channels, manages brand assets, and conducts market research to identify growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
• 8+ years of brand management or integrated marketing experience.
• Proven ability to develop and execute marketing campaigns with measurable results.
• Strong understanding of brand strategy, market research, and competitive analysis.
• Excellent leadership, communication, and presentation skills.
• Experience managing agency partners in Pretoria-based settings.

Responsibilities

• Develop and implement brand strategies to boost awareness, perception, and market share.
• Lead integrated marketing campaigns across traditional and digital channels.
• Manage brand guidelines across communications and materials.
• Conduct market research and competitive analysis to spot opportunities.
• Collaborate with product, sales, and communications to ensure brand alignment.
• Measure and report on campaign effectiveness for continuous improvement.

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA

Job description

About the Role

Our client is looking for an experienced and strategic Brand Marketing Manager to lead brand development and marketing initiatives in Pretoria . This role is critical in defining and amplifying the company's brand identity, ensuring consistent messaging across all touchpoints, and driving brand equity. You will oversee the creation and execution of integrated marketing campaigns, manage brand assets, and conduct market research to identify opportunities for growth and differentiation. This is an exciting opportunity to shape the future of a recognized brand within the South African market, working in a hybrid capacity that blends office collaboration with remote flexibility.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand awareness, perception, and market share.
• Oversee the creation and execution of integrated marketing campaigns across traditional and digital channels.
• Manage the company's brand guidelines, ensuring consistent application across all communications and marketing materials.
• Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
• Collaborate with cross-functional teams, including product development, sales, and communications, to ensure brand alignment.
• Measure and report on the effectiveness of brand marketing initiatives, providing insights for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 8 years of experience in brand management or integrated marketing, with a strong portfolio demonstrating brand growth.
• Proven ability to develop and execute successful marketing campaigns with measurable results.
• In-depth understanding of brand strategy, market research, and competitive analysis.
• Excellent leadership, communication, and presentation skills.
• Experience managing agency partners and cross-functional teams in a Pretoria -based setting.

Benefits

• Highly competitive salary and performance-driven bonus structure.
• Comprehensive health insurance, retirement fund, and other employee benefits.
• Hybrid work arrangement offering flexibility for employees in Pretoria .
• Significant opportunities for career advancement and leadership development.
• A dynamic and innovative work environment focused on brand excellence.