Brand Manager

Placements24; Centurion; Hybrid; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Remote-friendly

Health benefits

Professional development

Industry conferences

Collaborative culture

Job summary

Placements24 is seeking a strategic Brand Manager to lead brand development and marketing initiatives for the FMCG sector. This fully remote role supports growth from anywhere while collaborating with a talented team.

You will craft and execute brand strategies, ensure consistency across touchpoints, and identify market opportunities to drive equity and sales growth, with a strong emphasis on Centurion and beyond.

Qualifications

• Bachelor's degree or higher in a relevant field is required.
• 5+ years of progressive brand management experience in FMCG.
• Proven success in launching and managing brand campaigns.
• Strong market understanding and consumer insights.

Responsibilities

• Develop and execute innovative brand strategies and marketing plans.
• Conduct market research to identify trends and opportunities.
• Manage brand budgets for efficient resource allocation.
• Collaborate across product development, sales and advertising teams.
• Oversee creation of marketing materials and campaigns.
• Monitor brand performance and adjust strategies accordingly.

Skills

Brand management

Marketing

Market research

Digital marketing

Social media

Content creation

Budgeting

Strategic thinking

Analytics

Communication

Education

Bachelor's in Marketing

Bachelor's in Business Administration

MBA preferred

Tools

Google Analytics

CRM software

Adobe Creative Suite

Job description

About the Role

Our client, a prominent name in the FMCG industry, is seeking a strategic and creative Brand Manager to spearhead brand development and marketing initiatives. This is a fully remote opportunity, allowing you to drive brand growth from anywhere while collaborating with a talented team. You will be responsible for crafting and executing brand strategies, ensuring brand consistency across all touchpoints, and identifying new market opportunities. The ideal candidate possesses a deep understanding of consumer insights, market trends, and brand positioning within the competitive FMCG landscape, particularly focusing on enhancing brand equity and driving sales growth in the Centurion region and beyond.

Key Responsibilities

• Develop and execute innovative brand strategies and marketing plans to increase brand awareness and market share.
• Conduct market research and consumer analysis to identify trends, opportunities, and competitive insights.
• Manage brand budgets, ensuring efficient allocation of resources for maximum impact.
• Collaborate with product development, sales, and advertising teams to ensure cohesive brand messaging.
• Oversee the creation of marketing materials, advertising campaigns, and promotional activities.
• Monitor brand performance metrics and adjust strategies as needed to achieve business goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of progressive experience in brand management, preferably within the FMCG sector .
• Demonstrated success in developing and launching successful brand campaigns.
• Strong understanding of market dynamics, consumer behavior, and brand positioning.
• Excellent strategic thinking, analytical, and communication skills.
• Experience with digital marketing, social media, and content creation.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment, offering unparalleled flexibility.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and attending industry conferences.
• A creative and collaborative culture focused on innovation and brand excellence.