Senior Marketing Manager

Placements24; Midrand; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Remote work allowance

Health insurance coverage

Professional development opportunities

Flexible remote work environment

Job summary

Placements24 is seeking an experienced Senior Marketing Manager to lead our FMCG marketing initiatives, driving brand growth and market penetration through data-driven campaigns. This remote role offers autonomy and collaboration with a results-driven team.

You will shape the marketing direction, oversee campaigns across digital channels, manage insights, and partner with sales and product teams to deliver integrated go-to-market plans from your home office.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Master's degree is a plus.
• Minimum of 7 years of progressive experience in marketing, with a significant focus on the FMCG industry.
• Proven track record of developing and implementing successful marketing strategies that drive revenue growth.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives for our FMCG product portfolio.
• Lead market research and competitive analysis to identify emerging trends and opportunities within the South African market.
• Manage digital marketing campaigns across various channels, including social media, SEO, SEM, and email marketing, optimizing for ROI.
• Oversee the creation of compelling marketing content and collateral, ensuring brand consistency and messaging effectiveness.
• Collaborate with sales, product development, and other stakeholders to ensure integrated go-to-market plans.
• Analyze marketing campaign performance, providing regular reports with actionable insights to senior leadership.

Skills

Digital marketing strategy

Leadership

Remote team management

Analytics & data-driven marketing

CRM & marketing automation

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree is a plus

Tools

CRM systems

SEO/SEM tools

Email marketing platforms

Job description

About the Role

Our client is seeking an experienced and dynamic Senior Marketing Manager to spearhead their marketing initiatives for the FMCG sector. This is a critical leadership role, designed for a strategic thinker who can drive brand growth and market penetration through innovative campaigns and data-driven insights. You will be instrumental in shaping the future marketing direction, working remotely with a highly collaborative and results-oriented team. This position offers a unique opportunity to make a significant impact within a forward-thinking organization that values creativity, autonomy, and professional development, all from the comfort of your home office.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives for our FMCG product portfolio.
• Lead market research and competitive analysis to identify emerging trends and opportunities within the South African market.
• Manage digital marketing campaigns across various channels, including social media, SEO, SEM, and email marketing, optimizing for ROI.
• Oversee the creation of compelling marketing content and collateral, ensuring brand consistency and messaging effectiveness.
• Collaborate with sales, product development, and other stakeholders to ensure integrated go-to-market plans.
• Analyze marketing campaign performance, providing regular reports with actionable insights to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is a plus.
• Minimum of 7 years of progressive experience in marketing, with a significant focus on the FMCG industry.
• Proven track record of developing and implementing successful marketing strategies that drive revenue growth.
• Strong understanding of digital marketing tools and platforms, including analytics and CRM systems.
• Exceptional leadership, communication, and project management skills, with the ability to manage remote teams effectively.
• Demonstrated ability to work independently and manage multiple projects simultaneously in a remote setting.

Benefits

• Competitive annual salary with performance-based incentives.
• Generous remote work allowance for home office setup and maintenance.
• Comprehensive health insurance coverage.
• Opportunities for professional development and attending industry conferences.
• A flexible and supportive remote work environment that promotes work-life balance.