Brand Manager

Initiate International; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Career progression

High-visibility role

Performance incentives

Job summary

Initiate International in Cape Town seeks a Brand Manager to own brand identity and strategy across regions, driving market share and loyalty. You will connect branding to measurable business results and lead initiatives that grow brand equity in a fast-moving industry.

This end-to-end role blends creativity with analytics, requiring leadership of campaigns, collaboration with Product, CRM, Digital Marketing, Design, and Sponsorship teams, and a focus on ROI.

Qualifications

• Proven experience in brand/marketing leadership roles.
• Strong ability to balance creativity with commercial results.
• Solid knowledge of digital marketing, campaign planning and performance measurement.

Responsibilities

• Brand Strategy & Positioning: Define, develop, and execute brand strategies that align with business objectives.
• Identity & Governance: Maintain and evolve brand identity, tone of voice, and guidelines across campaigns and channels.
• Campaign Management: Plan, deliver, and measure integrated campaigns that drive awareness, acquisition, and retention.
• Market & Competitor Analysis: Conduct ongoing market research to stay ahead of trends and opportunities.
• Cross-Functional Collaboration: Work with Product, CRM, Digital Marketing, Design, and Sponsorship teams to align messaging.
• Performance & Analytics: Define KPIs, monitor impact, and use data-driven insights to refine strategies.
• Leadership & Team Development: Lead brand executives or agencies and foster innovation and accountability.
• External Partnerships: Build relationships with agencies, media partners, and suppliers to maximize reach.

Skills

Brand strategy

Leadership

Cross-functional collaboration

Digital marketing

Analytics

Education

Degree in Marketing, Communications, Business, or related field

Job description

As Brand Manager, you will be the guardian and driver of the brand’s identity and strategy . You will take charge of how the brand is positioned, ensuring it stands out in a highly competitive, content-heavy space. Your role goes beyond creative campaigns — you’ll connect branding to measurable business results, leading initiatives that drive market share, customer loyalty, and long-term brand equity.

This is an end-to-end role that combines creativity, analytics, and leadership. From building brand strategy to executing innovative campaigns, your work will directly shape how the business grows and how it’s perceived in one of the fastest-moving industries in the world.

Key Responsibilities

• Brand Strategy & Positioning : Define, develop, and execute brand strategies that align with business objectives, ensuring consistent brand positioning across multiple regions and markets.
• Identity & Governance : Maintain and evolve the brand’s identity, tone of voice, and guidelines, ensuring consistency across campaigns, digital platforms, sponsorships, partnerships, and communications.
• Campaign Management : Plan, deliver, and measure integrated marketing campaigns (online and offline) that drive brand awareness, player acquisition, and retention.
• Market & Competitor Analysis : Conduct continuous market research to stay ahead of competitors, spot emerging trends, and identify opportunities for innovation.
• Cross-Functional Collaboration : Work with Product, CRM, Digital Marketing, Design, and Sponsorship teams to integrate brand messaging seamlessly across all initiatives.
• Performance & Analytics : Define KPIs, monitor campaign impact, and use data-driven insights to refine brand strategies, ensuring both creativity and ROI.
• Leadership & Team Development : Depending on growth, manage brand executives or agency partners, providing guidance and building a culture of innovation and accountability.
• External Partnerships : Build strong relationships with creative agencies, media partners, and suppliers to deliver standout campaigns and maximize reach.

Requirements

• Proven experience as a Brand Manager, Marketing Manager, or similar role — ideally in iGaming, sports, entertainment, or consumer-facing tech/FMCG.
• Strong understanding of brand building in competitive, high-growth environments .
• Demonstrated ability to balance creativity with commercial results .
• Solid knowledge of digital marketing, campaign planning, and performance measurement.
• Strong project management skills — able to oversee multiple initiatives across markets and stakeholders.
• Exceptional communication and storytelling skills, with a sharp eye for detail.
• A passion for sports, entertainment, or gaming, with the ability to connect to diverse audiences.

Qualifications

• Degree in Marketing, Communications, Business, or a related field.
• 5–7 years’ brand/marketing experience, with at least 2 years in a management capacity.
• Experience with sponsorships, activations, and cross-channel campaigns advantageous.
• Familiarity with the iGaming and Sports Betting sector highly beneficial.

Benefits

• Strategic Impact : Play a central role in shaping the future of a brand that’s gaining traction across Africa and internationally.
• Creativity Meets Growth : An environment that values bold ideas, quick execution, and measurable outcomes.
• High-Visibility Role : Your work will directly influence how the brand is perceived by players, partners, and the market.
• Career Progression : Opportunity to grow into a regional or global brand leadership role as the business expands.
• Culture : Join a team that thrives on innovation, collaboration, and a shared passion for sport and entertainment.
• Rewards : Competitive salary, benefits, and performance-driven incentives.

This is your chance to define, elevate, and grow a brand in one of the world’s most exciting industries.