Brand Marketing Manager

Placements24; Soweto; Hybrid; ZAR 650,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Professional development

Career advancement opportunities

Paid time off

Job summary

Placements24 is seeking a strategic Brand Marketing Manager to craft and execute brand strategies in Soweto. You will shape the brand identity, communicate value, and drive growth through integrated campaigns across digital, social, and traditional channels.

You will collaborate with product development, sales, and creative teams to ensure a cohesive brand experience, leveraging consumer insights and market trends for strong market presence.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Proven experience in brand strategy, campaign management, and market analysis.
• Excellent communication and interpersonal skills; strong analytical capabilities.

Responsibilities

• Develop and implement brand marketing strategies aligned with business objectives and target audience needs.
• Oversee creation of brand messaging, visual identity, and collaterals.
• Plan and execute integrated campaigns across digital, social, and traditional channels.
• Conduct market research to identify opportunities for growth and differentiation.
• Manage brand budgets, track performance, and report ROI.

Skills

Brand strategy

Campaign management

Market analysis

Communication

Interpersonal skills

Analytics tools

Project management

Education

Bachelor's degree in Marketing

Job description

About the Role

Our client is seeking a strategic and creative Brand Marketing Manager to develop and execute impactful brand strategies in Soweto . You will be responsible for defining and evolving the brand's identity, communicating its value proposition, and driving growth through integrated marketing campaigns. This role requires a deep understanding of consumer insights, market trends, and effective brand positioning. You will collaborate closely with product development, sales, and creative teams to ensure a consistent and compelling brand experience across all touchpoints, fostering strong brand loyalty and market presence.

Key Responsibilities

• Develop and implement comprehensive brand marketing strategies aligned with business objectives and target audience needs.
• Oversee the creation of compelling brand messaging, visual identity, and marketing collateral.
• Plan and execute integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Conduct market research and analyze consumer behavior to identify opportunities for brand growth and differentiation.
• Manage brand budgets, track campaign performance, and provide regular reports on key metrics and ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experienceas a Brand Manager, Marketing Manager, or similar role, with a strong portfolio of successful brand initiatives.
• Demonstrated ability in brand strategy development, campaign management, and market analysis.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and project management methodologies.

Benefits

• Competitive annual salary with bonus opportunities.
• Comprehensive health, dental, and vision insurance.
• Professional development programs and opportunities for career advancement.
• A dynamic and collaborative work environment in Soweto .
• Generous paid time off and employee wellness programs.