Brand Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work model

Health & retirement benefits

Professional development

Job summary

Placements24 in Nelspruit is seeking a strategic and creative Brand Manager to lead brand initiatives, develop comprehensive strategies, ensure consistent messaging, and drive growth across channels.

The ideal candidate has a Bachelor's in Marketing (MBA a plus) and at least 6 years in brand management, with strong analytics, cross‑functional collaboration, and impactful campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (MBA is a plus).
• Minimum 6 years of brand management or marketing experience.
• Strong knowledge of consumer behavior and market analysis.
• Excellent strategic thinking, project management, and communication skills.
• Experience leading cross-functional teams and managing agencies.
• Proficiency with marketing analytics and reporting tools.

Responsibilities

• Develop and implement integrated brand strategies and marketing plans.
• Oversee all brand communications and campaigns.
• Conduct market research and analyze consumer insights.
• Manage brand visual identity across materials and channels.
• Collaborate with internal teams and external agencies.
• Monitor brand performance and market trends.

Skills

Brand strategy

Market research

Cross-functional collaboration

Project management

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing or related field

MBA

Tools

Marketing analytics tools

Job description

About the Role

Our client is seeking a strategic and creative Brand Manager to lead brand initiatives and enhance market presence from their base in Nelspruit . You will be responsible for developing and executing comprehensive brand strategies, ensuring consistent brand messaging across all touchpoints, and driving brand growth. This role requires a deep understanding of consumer insights, market trends, and marketing principles to build strong, resonant brands. You will collaborate with marketing, sales, and product development teams to bring brand strategies to life.

Key Responsibilities

• Develop and implement integrated brand strategies and marketing plans to achieve business objectives.
• Oversee all brand communications, advertising campaigns, and promotional activities.
• Conduct market research and analyze consumer insights to identify opportunities and inform brand positioning.
• Manage the brand's visual identity, ensuring consistency across all marketing materials and channels.
• Collaborate with internal teams and external agencies to execute marketing initiatives.
• Monitor brand performance, market trends, and competitor activities, making recommendations for adjustments.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 6 years of experience in brand management or marketing, with a proven track record of successful brand campaigns.
• Strong understanding of marketing principles, consumer behavior, and market analysis.
• Excellent strategic thinking, project management, and communication skills.
• Experience working with cross-functional teams and managing external agencies.
• Proficiency in marketing analytics and reporting tools.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Comprehensive benefits package including health, dental, and retirement.
• Opportunities for international travel and professional development.
• A dynamic and collaborative work environment in Nelspruit .
• Flexible hybrid working arrangements to support work-life balance.