Marketing Specialist

The Good Human (Pty)Ltd; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

The Good Human (Pty)Ltd is looking for a Marketing Specialist in Johannesburg, South Africa. This role involves executing integrated marketing campaigns, managing digital and traditional marketing strategies, and working closely with various teams to enhance player acquisition and brand visibility. The ideal candidate should have 3-5 years of experience in marketing within iGaming or digital environments, with a strong focus on campaign performance analysis and project management skills. Knowledge of tools like Google Analytics and experience with multi-channel campaigns are essential.

Qualifications

• 3–5 years’ experience in marketing within iGaming, betting, or digital consumer environments.
• Experience executing multi-channel campaigns end-to-end.
• Strong project management and organisational skills.

Responsibilities

• Execute integrated marketing campaigns across sportsbook, casino, and promotional products.
• Monitor digital performance metrics (CPA, ROI, conversion rates).
• Track and analyse campaign performance across all channels.

Skills

Digital marketing (paid media, CRM, performance marketing)

Traditional marketing channels

Project management skills

Campaign analysis and optimization

Education

3–5 years’ experience in marketing within iGaming or digital environments

Tools

Google Analytics (GA4)

Google Tag Manager

Meta Ads Manager / Google Ads

CRM platforms (e.g. Salesforce)

Job description

Marketing Specialist – (iGaming)

Location: Johannesburg, South Africa
Department: Marketing
Reporting to: Marketing Manager / Head of Marketing

Role Purpose

The Marketing Specialist is responsible for executing integrated marketing campaigns across digital, traditional, and out-of-home (OOH) channels to drive player acquisition, engagement, and brand visibility.

This role requires a commercially focused, hands‑on operator who can translate strategy into execution, ensuring campaigns are delivered consistently across all channels. The ideal candidate will also have a working understanding of how front‑end user journeys connect with back‑end systems, enabling seamless campaign implementation, tracking, and optimisation.

Key Responsibilities

Campaign Planning & Execution

• Execute integrated marketing campaigns across sportsbook, casino, and promotional products
• Translate campaign briefs into actionable plans across digital, retail, and OOH channels
• Manage campaign timelines, ensuring on‑time and in‑full delivery
• Coordinate with internal teams (CRM, Digital, Creative, Operations) to ensure alignment

Digital Marketing

• Support execution of paid media campaigns (Meta, Google, programmatic, affiliates)
• Work with CRM teams on email, SMS, and push notification campaigns
• Monitor digital performance metrics (CPA, ROI, conversion rates) and optimise accordingly
• Ensure tracking, tagging, and attribution are correctly implemented

Traditional & OOH Marketing

• Plan and execute OOH campaigns (billboards, transit media, retail branding)
• Coordinate print, radio, and other traditional marketing activities
• Ensure brand consistency across all offline touchpoints
• Work with media agencies and vendors to manage bookings, placements, and delivery

Front‑End & Back‑End Integration Awareness

• Collaborate with Product and Tech teams to ensure campaigns are correctly implemented on‑site and in‑app
• Understand how landing pages, banners, and promotions connect to back‑end systems (bonuses, wallets, tracking)
• Ensure seamless user journeys from campaign click through to registration, deposit, and engagement
• Assist in troubleshooting campaign or tracking issues

Performance Monitoring & Optimisation

• Track and analyse campaign performance across all channels
• Optimise campaigns in‑flight to improve acquisition, engagement, and ROI
• Provide insights and recommendations based on data and user behaviour

Stakeholder & Cross‑Functional Collaboration

• Work closely with CRM, Digital, Creative, Affiliate, and Operations teams
• Coordinate with Customer Support and Payments teams where campaigns impact player experience
• Manage relationships with external agencies, media partners, and suppliers

Skills, Knowledge & Experience

Essential

• 3–5 years’ experience in marketing within iGaming, betting, or digital consumer environments
• Strong understanding of:
  • Digital marketing (paid media, CRM, performance marketing)
  • Traditional marketing channels
  • Out‑of‑home (OOH) media planning and execution
• Experience executing multi‑channel campaigns end‑to‑end
• Understanding of customer acquisition funnels and player journeys
• Ability to analyse campaign performance and optimise based on data
• Strong project management and organisational skills

Advantageous

• Experience in sports betting or online gaming platforms
• Exposure to affiliate marketing and partnerships
• Basic understanding of:
  • Web technologies (HTML, tracking pixels, tagging)
  • How front‑end interfaces connect to back‑end systems (bonuses, wallets, CRM)
• Experience working with product or development teams

Tools & Platforms

• Google Analytics (GA4)
• Google Tag Manager
• Meta Ads Manager / Google Ads
• CRM platforms (e.g. Optimove, Salesforce, Xtremepush, Fast Track)
• BI tools (Power BI, Tableau, Looker)
• Excel / Google Sheets (advanced)
• CMS / website platforms (basic understanding)

Behavioural Profile

• Commercially driven and results-focused
• Hands‑on and execution‑oriented
• Strong attention to detail
• Proactive and solutions‑driven
• Able to work in a fast‑paced, high‑performance environment
• Strong communicator with cross‑functional teams