Senior Marketing Manager: Growth & Brand Leadership

Placements24; George; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Placements24 in George, Western Cape, is seeking a seasoned Senior Marketing Manager to lead our client’s marketing efforts. You will shape the brand, develop innovative strategies across digital and traditional channels, and drive customer acquisition and revenue growth.

You will coach a marketing team, manage budgets, conduct market research, define KPIs, and collaborate with sales, product, and external partners.

Qualifications

• 7+ years in marketing with 3+ years in a leadership role.
• Proven success developing and executing marketing plans.
• Strong digital marketing expertise: SEO/SEM, content, social, email.
• Experience managing marketing budgets and financials.
• Outstanding leadership, communication, and analytical skills.
• Experience in George, Western Cape is advantageous.
• Bachelor's degree in Marketing or related field; MBA a plus.

Responsibilities

• Develop and implement overarching marketing strategies aligned with objectives.
• Lead, mentor, and manage a marketing team to high performance.
• Oversee integrated campaigns across digital, social, content, PR, events.
• Manage budget and optimize resource allocation for ROI.
• Conduct market research, competitive analysis, and segmentation.
• Build relationships with media, influencers, and stakeholders.
• Define KPIs and report insights to senior management.
• Ensure brand consistency across all touchpoints and channels.
• Collaborate with sales, product, and other departments on go-to-market.
• Drive marketing innovation and stay ahead of trends.

Skills

Marketing strategy

Digital marketing

Team leadership

Budget management

Data-driven decisions

Communication

Education

Bachelor's in Marketing/Business Admin

MBA (plus)

Job description

Placements24 in George, Western Cape, is seeking a seasoned Senior Marketing Manager to lead our client’s marketing efforts. You will shape the brand, develop innovative strategies across digital and traditional channels, and drive customer acquisition and revenue growth.

You will coach a marketing team, manage budgets, conduct market research, define KPIs, and collaborate with sales, product, and external partners.