Senior Brand Manager – FMCG Strategy & Growth

Placements24; Pietermaritzburg; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses

Medical aid and retirement fund

Generous annual leave

Professional development opportunities

Exposure to diverse product portfolio

Supportive work environment

Industry recognition

Job summary

Placements24 is seeking an experienced Senior Brand Manager for its Pietermaritzburg, KwaZulu-Natal operation. You will drive brand strategy, innovation and growth for a portfolio of established FMCG brands, partnering with marketing, sales, R&D and supply chain to shape the future of the products in the South African market.

The role demands a strategic thinker with strong leadership, robust consumer insight capabilities and a proven track record in delivering successful brand campaigns and

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 5-7 years of progressive brand management experience in FMCG.
• Proven ability to develop and execute brand strategies and campaigns.
• Strong understanding of consumer insights and market dynamics in SA.
• Excellent communication, presentation and leadership skills.

Responsibilities

• Develop and execute brand strategies and annual marketing plans to grow market share.
• Conduct market research and consumer analysis to identify trends and opportunities.
• Oversee full brand lifecycle from concept to go-to-market and stewardship.
• Lead integrated campaigns across digital, ATL and BTL channels.
• Manage brand budgets and ROI across initiatives to maximise impact.
• Collaborate with sales to align brand strategy with retail execution.
• Mentor junior brand team members and foster high performance.
• Monitor performance metrics and report to senior management.
• Maintain relationships with external agencies and suppliers and uphold brand guidelines.

Skills

Brand management

Market research

Budget management

Leadership

Digital marketing

Education

Bachelor's degree in Marketing or Business

Honours/Master's degree advantageous

Job description

Placements24 is seeking an experienced Senior Brand Manager for its Pietermaritzburg, KwaZulu-Natal operation. You will drive brand strategy, innovation and growth for a portfolio of established FMCG brands, partnering with marketing, sales, R&D and supply chain to shape the future of the products in the South African market.

The role demands a strategic thinker with strong leadership, robust consumer insight capabilities and a proven track record in delivering successful brand campaigns and