Marketing Campaign Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Professional growth opportunities

Competitive salary

Job summary

Placements24, a leading financial services provider, seeks an experienced Marketing Campaign Manager in Sandton, Gauteng. The role drives planning, execution, and optimization of integrated campaigns to acquire, engage, and retain customers.

You will collaborate with internal teams and agencies to deliver impactful campaigns, manage budgets, and analyze performance to continuously improve results. Hybrid work model with in-office and remote flexibility in the Sandton area.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in marketing campaign management with a proven track record.
• Strong understanding of integrated marketing and multi-channel planning.
• Experience with digital channels and marketing automation platforms.
• Excellent project management and reporting skills.

Responsibilities

• Develop and execute cross-channel marketing campaign plans.
• Define objectives, audiences, messaging, and KPIs.
• Manage budgets and track spend efficiently.
• Collaborate with creative teams and external agencies.
• Oversee timely delivery of marketing activities.
• Monitor performance data and report insights for optimization.
• Conduct post-campaign analysis to evaluate success.
• Manage relationships with third-party vendors and partners.
• Stay updated on marketing trends and best practices.
• Ensure brand consistency and regulatory compliance.

Skills

Campaign management

Multi-channel marketing

Performance analysis

Project management

Analytics & reporting

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

Analytics tools

Job description

About the Role

Our client, a leading financial services provider, is looking for an experienced Marketing Campaign Manager to join their dynamic team in Sandton, Gauteng. This role is responsible for the planning, execution, and optimization of integrated marketing campaigns designed to drive customer acquisition, engagement, and retention. The ideal candidate will have a strong understanding of campaign management, multi-channel marketing, and performance analysis. You will work closely with various internal teams and external agencies to ensure seamless campaign delivery and achieve defined marketing objectives. We are seeking a proactive, organized, and results-oriented individual who can manage complex projects and deliver impactful marketing initiatives within the Sandton, Gauteng business hub.

Key Responsibilities

• Develop and execute comprehensive marketing campaign plans across multiple channels (digital, email, social media, events, print).
• Define campaign objectives, target audiences, messaging, and key performance indicators (KPIs).
• Manage campaign budgets, ensuring efficient allocation of resources and tracking of spend.
• Collaborate with creative teams and external agencies to develop compelling campaign assets and collateral.
• Oversee campaign execution, ensuring timely delivery of all marketing activities.
• Monitor and analyze campaign performance data, providing regular reports on results, insights, and recommendations for optimization.
• Conduct post-campaign analysis to evaluate success against objectives and identify lessons learned.
• Manage relationships with third-party vendors and partners involved in campaign execution.
• Stay up-to-date with marketing trends and best practices to ensure innovative and effective campaigns.
• Ensure brand consistency and compliance with all relevant regulations in all campaign materials.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing campaign management, with a proven track record of successful campaign execution.
• Strong understanding of integrated marketing principles and multi-channel campaign planning.
• Proficiency in digital marketing channels (SEO, SEM, social media, email) and marketing automation platforms.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical and reporting skills, with experience in using marketing analytics tools.
• Exceptional written and verbal communication skills.
• Experience working with creative teams and external agencies.
• Ability to work collaboratively in a team environment.
• Familiarity with the financial services industry is a plus.

Benefits

• Our client offers a competitive salary, comprehensive benefits package, and opportunities for professional growth within a leading organization.
• This hybrid role offers a balance of in-office collaboration and remote flexibility, situated in the prestigious Sandton, Gauteng area.
• Join a dedicated team focused on driving impactful marketing.