Digital Strategist

Talent on Tap; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A marketing services company in Johannesburg is seeking a Digital Strategist to develop and execute integrated digital strategies. The role involves analyzing performance data and collaborating with teams to enhance client campaigns. Candidates should have a marketing degree, 2-4 years of experience, and skills in Google Ads and HubSpot. This position offers opportunities for professional growth in a dynamic environment focused on delivering measurable results.

Qualifications

• 2-4 years of digital marketing or digital strategy experience.
• Knowledge of paid media, SEO, CRM marketing, and content strategy.
• Strong analytical thinking and problem-solving skills.

Responsibilities

• Develop and integrate digital strategies across multiple channels.
• Analyze performance data and recommend data-driven improvements.
• Conduct quality assurance to ensure accuracy and brand consistency.
• Prepare and present campaign performance reports to clients.

Skills

Analytical thinking

Digital marketing

Problem-solving

Collaboration

Attention to detail

User journey understanding

Education

Marketing or communications degree

Tools

HubSpot

Google Ads

Meta Ads

LinkedIn Campaign Manager

Google Analytics

Job description

Purpose of the role

Develop multi-channel digital strategies that connect content, customer relationship management (CRM) systems, paid media, and web to measurable business outcomes. Analyse performance data and translate insights into clear recommendations that optimise marketing funnels. Collaborate with cross-functional teams to execute campaigns that drive lead generation, engagement, and conversions.

*Looking for candidates from Agency side

Duties and Responsibilities

(Digital Strategy and Planning)

• Develop integrated digital strategies across content, paid media, CRM system, search engine optimisation (SEO), and automation to support client business goals.
• Lead channel and campaign planning across Google Ads, Meta, LinkedIn, email, and web.
• Define messaging, targeting, segmentation, and funnel structures that guide users from awareness to conversion.
• Translate insights and research into clear strategic briefs, roadmaps, and frameworks used by content, media, development, and creative teams.
• Shape CRM-, automation-, and workflow-related elements so that campaigns and journeys connect seamlessly across platforms.

Performance Analysis and Optimisation

• Analyse cross-channel performance data to uncover behaviour patterns and identify gaps.
• Recommend data-driven improvements that enhance campaign efficiency.
• Monitor conversion journeys, landing page behaviour, and CRM funnels to improve the effectiveness of each stage and increase conversion rates.
• Evaluate and refine HubSpot workflows, segmentation logic, lifecycle stages, and automation performance to improve results.
• Apply learnings from platform updates and CRM behaviour to improve performance.

Quality Assurance and Reporting

• Conduct quality assurance of all strategic and campaign outputs by ensuring accuracy, correct implementation, and brand consistency.
• Prepare campaign performance reports and dashboards using HubSpot, Google Analytics, or other relevant analytics tools.
• Present insights to clients, highlight wins and gaps and recommend next actions.

Collaboration and Learning

• Maintain ongoing communication with clients to ensure alignment on progress and goals.
• Support new clients with SEO, content, campaign, social media audits and industry research to inform digital strategy efforts.
• Work with various teams to execute effective, insight-driven work that generates results.
• Understand how digital strategies drive business outcomes, stay current with trends and platform updates, apply insights to improve strategies and client results, and share learning.

Qualifications, Experience, Knowledge and Skills

• Marketing or communications degree, diploma or related qualification is advantageous.
• HubSpot, Google Ads, Meta Ads or LinkedIn Ads certification is advantageous.
• 2-4 years of digital marketing or digital strategy experience.
• Knowledge of paid media, SEO, CRM marketing, content strategy, and reporting principles.
• Basic design and coding understanding.
• Strong analytical thinking, problem-solving, attention to detail, and collaboration abilities.
• Excellent user journey understanding and conversion funnel design skills.
• Self-motivated and willing to learn new tools and methods.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and Looker Studio.
• Proficiency in HubSpot is advantageous.

Other requirements

• No criminal record.
• Valid driving licence.

Behavioural Competencies

• Accountability
• Problem-Solving
• Values and Ethics
• Communication
• Continuous Learning
• Analytical Thinking
• Results Orientation

Reports to

Digital Strategy Lead