Brand Activation Specialist - FMCG

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Medical aid and retirement fund

Annual leave entitlement

Growth opportunities

Dynamic work environment in Port EL

Exposure to leading FMCG brands

Skill development

Job summary

Placements24 is seeking a creative Brand Activation Specialist for Port Elizabeth to lead in-store promotions, events and consumer experiences for FMCG brands. You will develop and execute activation strategies that boost brand awareness and sales in a fast-paced retail environment.

The role requires a marketing background, 2–4 years in activation or experiential marketing, strong project management, budgeting and supplier coordination, and a proactive, collaborative approach.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in brand activation, experiential marketing, or event management, preferably within the FMCG sector.
• Proven ability to develop and execute engaging promotional campaigns.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent organizational and logistical planning capabilities.
• Creative thinking and a passion for generating innovative ideas.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with various stakeholders.
• Experience in managing budgets and working with suppliers.
• Proficiency in Microsoft Office Suite.
• A proactive approach and ability to work under pressure in a fast-paced environment.

Responsibilities

• Develop and implement creative brand activation strategies and promotional campaigns for a range of FMCG products.
• Plan, coordinate, and execute in-store activations, sampling events, and point-of-sale initiatives.
• Collaborate with marketing, sales, and external agencies to ensure seamless execution of activation programs.
• Manage budgets for activation projects, ensuring cost-effectiveness and optimal return on investment.
• Source and manage relationships with suppliers for promotional materials, event logistics, and staffing.
• Monitor and analyze the effectiveness of activation campaigns, reporting on key metrics and insights.
• Ensure consistent brand messaging and visual identity across all activation activities.
• Identify opportunities for innovative consumer engagement and brand experiences.
• Stay informed about industry trends and competitor activities in brand activation.

Skills

Project management

Budget management

Creative thinking

Interpersonal skills

Organizational skills

Microsoft Office

Education

Marketing/PR degree

Job description

About the Role Our client, a dynamic and leading player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a creative and energetic Brand Activation Specialist to join their marketing team in Port Elizabeth, Eastern Cape . This exciting role focuses on bringing brands to life through engaging in-store promotions, events, and consumer experiences. You will be responsible for developing and executing innovative activation strategies that drive brand awareness, consumer engagement, and ultimately, sales. The ideal candidate will have a passion for experiential marketing, a keen understanding of consumer behavior in the retail environment, and a proven ability to manage projects from concept to completion. This is a fantastic opportunity for a driven individual to make a significant impact on brand perception and performance within a thriving FMCG organization in the Eastern Cape region.

Key Responsibilities

• Develop and implement creative brand activation strategies and promotional campaigns for a range of FMCG products.
• Plan, coordinate, and execute in-store activations, sampling events, and point-of-sale initiatives.
• Collaborate with marketing, sales, and external agencies to ensure seamless execution of activation programs.
• Manage budgets for activation projects, ensuring cost-effectiveness and optimal return on investment.
• Source and manage relationships with suppliers for promotional materials, event logistics, and staffing.
• Monitor and analyze the effectiveness of activation campaigns, reporting on key metrics and insights.
• Ensure consistent brand messaging and visual identity across all activation activities.
• Identify opportunities for innovative consumer engagement and brand experiences.
• Stay informed about industry trends and competitor activities in brand activation.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in brand activation, experiential marketing, or event management, preferably within the FMCG sector .
• Proven ability to develop and execute engaging promotional campaigns.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent organizational and logistical planning capabilities.
• Creative thinking and a passion for generating innovative ideas.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with various stakeholders.
• Experience in managing budgets and working with suppliers.
• Proficiency in Microsoft Office Suite.
• A proactive approach and ability to work under pressure in a fast-paced environment.

Benefits

• Competitive salary commensurate with experience.
• Performance-based incentives.
• Medical aid and retirement fund contributions.
• Annual leave entitlement.
• Opportunities for professional growth and skill development in marketing and brand management.
• A dynamic and creative work environment in Port Elizabeth, Eastern Cape .
• The chance to work with well-known and beloved FMCG brands.
• Exposure to a variety of marketing disciplines within the FMCG landscape.