Brand Activation Manager - Remote

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Performance bonuses

Professional development

Creative and dynamic culture

Autonomy in a remote role

Job summary

Placements24 is seeking a Brand Activation Manager to lead strategic activation campaigns for a portfolio of FMCG brands. This fully remote role lets you contribute from anywhere in South Africa while driving consumer engagement and brand loyalty.

You will collaborate with brand teams, manage activation budgets, and leverage insights to optimize ROI. A strong background in experiential marketing and remote project management is essential for success.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 4 years in brand activation, events, or marketing, preferably FMCG.
• Proven ability to conceptualize and execute consumer activation campaigns.
• Strong understanding of experiential marketing and consumer engagement.

Responsibilities

• Develop and execute innovative brand activation strategies and campaigns.
• Plan and manage consumer-facing events, promotions, and in-store activations.
• Collaborate with brand managers to ensure cohesive messaging across touchpoints.
• Manage budgets for activation initiatives and measure ROI.
• Identify partners, influencers, and agencies to enhance activation programs.
• Measure and report activation effectiveness using KPIs.

Skills

Brand activation

Event management

Marketing strategy

Experiential marketing

Project management

Education

Bachelor’s degree in Marketing

Tools

MS Office Suite

Job description

About the Role

Our client, a recognized leader in the Fast-Moving Consumer Goods (FMCG) industry, is actively seeking an energetic and strategic Brand Activation Manager to join their forward-thinking marketing department. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere in South Africa . You will be responsible for conceptualizing, planning, and executing impactful brand activation campaigns that drive consumer engagement, build brand loyalty, and ultimately boost sales. This role requires a creative thinker with a knack for experiential marketing and a solid understanding of consumer behavior within the FMCG landscape. You will work collaboratively with brand teams and external agencies to bring innovative activation ideas to life. This position is perfect for a self-starter who thrives in a remote setting and is passionate about connecting brands with consumers in memorable ways.

Key Responsibilities

• Develop and execute innovative brand activation strategies and campaigns that align with brand objectives.
• Plan and manage all aspects of consumer-facing events, promotions, and in-store activations.
• Collaborate with brand managers and marketing teams to ensure cohesive brand messaging across all touchpoints.
• Manage budgets effectively for all activation initiatives, ensuring optimal ROI.
• Identify and engage with relevant partners, influencers, and agencies to enhance activation programs.
• Measure and report on the effectiveness of activation campaigns using key performance indicators.
• Stay abreast of emerging trends in consumer engagement and experiential marketing within the FMCG sector.
• Coordinate logistics and operational details for all activation events and programs.
• Gather consumer feedback and market insights from activation activities to inform future strategies.
• Ensure brand guidelines are strictly adhered to during all activation executions.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in brand activation, event management, or marketing, with a strong preference for the FMCG industry.
• Proven experience in conceptualizing and executing successful consumer activation campaigns.
• Excellent understanding of experiential marketing principles and consumer engagement strategies.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Excellent communication, interpersonal, and negotiation skills.
• Ability to work independently and proactively in a remote environment.
• Proficiency in MS Office Suite and project management software.
• Knowledge of the South African consumer market is a plus.

Benefits

• Competitive remuneration package.
• Performance-based bonuses.
• The flexibility and autonomy of a fully remote role.
• Opportunities for professional development and skill enhancement.
• Chance to work with a portfolio of popular and recognized FMCG brands.
• A dynamic and creative work culture that values innovation.
• Supportive remote team environment.