Brand Activation Manager - FMCG

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Learning opportunities

Job summary

Placements24 is partnering with a leading FMCG innovator to recruit a highly creative Brand Activation Manager for a fully remote role. You will design and execute activation campaigns, manage budgets, and collaborate with marketing, sales, and agencies to deliver impactful consumer experiences across touchpoints.

You should have a Bachelor's degree in Marketing or related field and at least 4 years of brand activation or integrated marketing experience, with a proven track record in events,

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 4 years in brand activation, event management, or integrated marketing.
• Proven track record of planning and executing impactful brand activation campaigns.
• Strong understanding of consumer behavior and marketing trends.
• Excellent project management and budget skills.

Responsibilities

• Develop and execute brand activation strategies aligned with brand objectives.
• Conceptualize promotional activities, events, sponsorships, and in-store activations.
• Collaborate with marketing, brand, sales and external agencies for flawless execution.
• Manage activation budgets and ROI.
• Monitor performance and provide insights for improvement.
• Ensure consistent brand messaging and visual identity across touchpoints.

Skills

Brand Activation

Event Management

Campaign Planning

Budget Management

Remote Collaboration

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

MS Office Suite

Project Management Software

Job description

About the Role

Our client, a leading innovator in the FMCG sector, is seeking a highly creative and strategically minded Brand Activation Manager. This is a fully remote position, allowing you to shape impactful brand experiences from anywhere. You will be responsible for conceptualizing, planning, and executing innovative brand activation campaigns that drive consumer engagement, build brand equity, and ultimately boost sales for our client's diverse product range. This role requires a deep understanding of consumer behavior, marketing trends, and the ability to translate creative ideas into tangible, memorable experiences. You will collaborate closely with marketing, sales, and external agencies to ensure seamless execution and maximum impact across various touchpoints. Your expertise will be crucial in bringing brands to life and fostering strong connections with target audiences in the dynamic FMCG market.

Key Responsibilities

• Develop and execute comprehensive brand activation strategies and campaigns that align with overall brand objectives and marketing plans.
• Conceptualize and manage innovative promotional activities, events, sponsorships, and in-store activations.
• Collaborate with internal teams (marketing, brand, sales) and external agencies to ensure creative excellence and flawless execution.
• Manage brand activation budgets effectively, ensuring optimal return on investment.
• Monitor and analyze the performance of activation campaigns, providing insights and recommendations for improvement.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Identify emerging trends and opportunities in brand activation and consumer engagement.
• Manage relationships with suppliers, vendors, and partners involved in activation execution.
• Contribute to the development of integrated marketing communications plans.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in brand activation, event management, or integrated marketing, preferably within the FMCG sector .
• Proven track record of successfully planning and executing impactful brand activation campaigns.
• Strong understanding of consumer behavior, marketing trends, and creative development.
• Excellent project management, organizational, and budget management skills.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work independently, proactively, and effectively in a fully remote environment.
• Proficiency in project management software and MS Office Suite.
• Creative thinker with a passion for building engaging brand experiences.

Benefits

Our client offers a competitive salary, comprehensive benefits, and the significant advantage of a fully remote work arrangement. This is an exciting opportunity to work with a dynamic FMCG company, driving impactful brand initiatives from anywhere. You will have access to continuous learning and development opportunities, a collaborative and supportive remote team culture, and the chance to shape the future of brand engagement in the industry.