Brand Activation Manager

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Career development

Job summary

Placements24 is seeking a dynamic Brand Activation Manager to lead consumer engagement initiatives for leading FMCG brands. This fully remote role requires a strategic thinker capable of developing activation plans spanning in-store promotions, digital campaigns, and experiential events.

You will manage nationwide activations, coordinate with agencies, and analyze performance to drive improvements. The ideal candidate has 5+ years in brand activation or related fields, strong retail knowledge,

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• 5+ years of experience in brand activation, marketing, or event management in FMCG.
• Proven experience in developing and executing successful below-the-line (BTL) and digital marketing campaigns.
• Strong understanding of retail environments and consumer engagement strategies.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and stakeholder management skills, adept at remote collaboration.

Responsibilities

• Develop and execute integrated brand activation strategies aligned with overall marketing objectives for assigned FMCG brands.
• Plan and manage in-store promotions, sampling programs, and point-of-sale materials to drive retail sales.
• Create and oversee execution of digital and social media campaigns to enhance brand visibility and consumer engagement.
• Collaborate with external agencies and vendors to deliver high-quality activation programs.
• Analyze activation program performance and provide reports with insights and recommendations for improvement.
• Ensure brand consistency and messaging across all activation touchpoints.

Skills

Brand activation

Event management

Digital marketing

Project management

Stakeholder management

Communication

Education

Bachelor's degree in Marketing or Business

Job description

About the Role

Our client is seeking a dynamic and creative Brand Activation Manager to drive impactful consumer engagement initiatives for their leading FMCG brands. This fully remote position requires a strategic thinker with a passion for creating memorable brand experiences that resonate with target audiences. You will be responsible for developing and executing innovative activation plans, encompassing everything from in-store promotions to digital campaigns and experiential events. This role is key to bringing our brands to life and fostering deeper connections with consumers nationwide, all managed effectively through a remote work structure.

Key Responsibilities

• Develop and execute integrated brand activation strategies aligned with overall marketing objectives for assigned FMCG brands.
• Plan and manage in-store promotions, sampling programs, and point-of-sale materials to drive retail sales.
• Create and oversee execution of digital and social media campaigns to enhance brand visibility and consumer engagement.
• Collaborate with external agencies and vendors to deliver high-quality activation programs.
• Analyze activation program performance and provide reports with insights and recommendations for improvement.
• Ensure brand consistency and messaging across all activation touchpoints.

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.
• 5+ years of experience in brand activation, marketing, or event management, specifically within the FMCG industry .
• Proven experience in developing and executing successful below-the-line (BTL) and digital marketing campaigns.
• Strong understanding of retail environments and consumer engagement strategies.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and stakeholder management skills, adept at remote collaboration.

Benefits

• Competitive salary and annual performance bonus.
• Comprehensive health, dental, and vision benefits.
• Generous paid time off and company holidays.
• Opportunities for continuous learning and professional development.
• A fully remote work environment that promotes flexibility and autonomy.
• Access to cutting-edge activation tools and platforms.