Brand Activation Manager - FMCG Campaigns

Placements24; LegKraal Gate; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Job summary

Placements24 is seeking an energetic Brand Activation Manager for a fully remote role in the FMCG sector. You will design and execute activation strategies, in-store promotions, events, and digital campaigns to drive consumer engagement and sales growth from anywhere.

The ideal candidate has a 4–6 year track record in brand activation, a solid understanding of FMCG marketing, and excellent project management and communication skills for remote collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4–6 years of experience in brand activation, event marketing, or FMCG campaigns.
• Proven ability to conceptualize and execute consumer campaigns.
• Strong understanding of FMCG marketing and consumer behavior.
• Excellent project management and organizational skills.

Responsibilities

• Develop and execute brand activation plans aligned with marketing goals.
• Conceptualize in-store promotions, experiential events, and digital campaigns.
• Collaborate with creative teams, agencies, and partners to deliver campaigns.
• Manage timelines, budgets, and resources for campaigns.
• Measure activation KPIs and report on performance.
• Identify consumer insights and trends to inform activations.
• Ensure brand consistency across activation touchpoints.
• Liaise with vendors and suppliers involved in activations.
• Stay updated on experiential marketing and digital engagement trends.
• Drive brand engagement within the target audience.

Skills

Brand activation

Campaign management

Strategic planning

Vendor management

Remote collaboration

Education

Bachelor's degree in Marketing/ Communications/ Business Administration

Job description

About the Role: Our client, a prominent and dynamic entity in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an energetic and experienced Brand Activation Manager to join their marketing team. This position is fully remote, offering a flexible work arrangement. The Brand Activation Manager will be responsible for conceptualizing, developing, and executing impactful brand activation strategies that drive consumer engagement, build brand loyalty, and generate sales growth across key markets. The ideal candidate will have a creative flair, a deep understanding of the FMCG landscape, and a proven ability to bring brands to life through innovative campaigns. This is a fantastic opportunity to shape brand experiences for our client from anywhere.

Key Responsibilities

• Develop and execute strategic brand activation plans aligned with overarching marketing objectives.
• Conceptualize and manage in-store promotions, experiential marketing events, and digital activation campaigns.
• Collaborate with internal creative teams, agencies, and external partners to bring campaigns to life.
• Manage project timelines, budgets, and resources to ensure successful campaign execution.
• Measure and analyze the effectiveness of activation programs, reporting on key performance indicators (KPIs).
• Identify consumer insights and market trends to inform activation strategies.
• Ensure brand consistency and messaging across all activation touchpoints.
• Manage relationships with vendors and suppliers involved in activation activities.
• Stay updated on the latest trends in experiential marketing, digital engagement, and consumer activation.
• Drive engagement and excitement around the brand within the target audience.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4-6 years of experience in brand activation, event marketing, or a related role within the FMCG industry.
• Proven experience in conceptualizing and executing successful consumer-facing campaigns.
• Strong understanding of FMCG marketing principles and consumer behavior.
• Excellent project management, organizational, and logistical skills.
• Creative thinking and a passion for innovation in brand engagement.
• Strong communication, negotiation, and interpersonal abilities.
• Proficiency in MS Office Suite and project management tools.
• Ability to work independently and collaboratively in a remote team environment.
• A proactive approach and the ability to thrive under pressure.

Benefits

Our client offers a competitive salary package, performance incentives, and the significant advantage of a fully remote working environment, promoting excellent work-life integration. This role provides a unique opportunity for professional growth and creative expression within the FMCG sector, with the flexibility to contribute from anywhere.