Remote Brand Activation Lead - FMCG Growth

Placements24; LegKraal Gate; Hybride; ZAR 700 000 - 900 000; Plein temps

Avantages offerts par ce poste

Fully remote

Résumé du poste

Placements24 is seeking an energetic Brand Activation Manager for a fully remote role in the FMCG sector. You will design and execute activation strategies, in-store promotions, events, and digital campaigns to drive consumer engagement and sales growth from anywhere.

The ideal candidate has a 4–6 year track record in brand activation, a solid understanding of FMCG marketing, and excellent project management and communication skills for remote collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4–6 years of experience in brand activation, event marketing, or FMCG campaigns.
• Proven ability to conceptualize and execute consumer campaigns.
• Strong understanding of FMCG marketing and consumer behavior.
• Excellent project management and organizational skills.

Responsabilités

• Develop and execute brand activation plans aligned with marketing goals.
• Conceptualize in-store promotions, experiential events, and digital campaigns.
• Collaborate with creative teams, agencies, and partners to deliver campaigns.
• Manage timelines, budgets, and resources for campaigns.
• Measure activation KPIs and report on performance.
• Identify consumer insights and trends to inform activations.
• Ensure brand consistency across activation touchpoints.
• Liaise with vendors and suppliers involved in activations.
• Stay updated on experiential marketing and digital engagement trends.
• Drive brand engagement within the target audience.

Connaissances

Brand activation

Campaign management

Strategic planning

Vendor management

Remote collaboration

Formation

Bachelor's degree in Marketing/ Communications/ Business Administration

Description du poste

Placements24 is seeking an energetic Brand Activation Manager for a fully remote role in the FMCG sector. You will design and execute activation strategies, in-store promotions, events, and digital campaigns to drive consumer engagement and sales growth from anywhere.

The ideal candidate has a 4–6 year track record in brand activation, a solid understanding of FMCG marketing, and excellent project management and communication skills for remote collaboration.