Brand Activation Manager - FMCG (Remote)

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Professional growth

Medical aid

Pension

Annual leave

Job summary

Placements24 is seeking a Brand Activation Manager to design and deliver engaging consumer experiences for FMCG brands. The role is fully remote, with preferred familiarity of Mossel Bay and the Western Cape market, allowing collaboration across geographic boundaries.

You will lead activation concepts, partnerships with agencies, and in-store promotions, driving engagement, equity and sales through innovative experiences and digital amplification.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 4–6 years in brand activation, events, or similar marketing roles, preferably FMCG.
• Proven track record of planning and executing activation campaigns.
• Strong creative thinking and project management skills.

Responsibilities

• Develop and execute brand activation strategies aligned with objectives.
• Conceptualize consumer experiences, events, and in-store promotions.
• Coordinate with marketing, sales, product dev and agencies for seamless execution.
• Manage activation project budgets for cost-effectiveness and ROI.
• Analyze campaign performance and provide insights for future planning.
• Ensure activations comply with brand guidelines and regulations.
• Stay updated on consumer engagement trends and FMCG landscape.
• Leverage digital and social channels to amplify campaigns.
• Maintain relationships with vendors, suppliers, and event organizers.
• Contribute ideas for brand building and consumer engagement.

Skills

Brand activation

Event management

Budget management

Digital marketing

Remote collaboration

Education

Bachelor's degree in Marketing or Communications

Job description

About the Role

Our client, a leading and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-driven Brand Activation Manager to join their dynamic team. This role operates on a fully remote basis, offering flexibility for candidates across Mossel Bay, Western Cape , and beyond. The Brand Activation Manager will be responsible for conceptualizing, planning, and executing impactful brand activation campaigns that drive consumer engagement, build brand equity, and ultimately boost sales. You will be at the forefront of bringing brands to life through engaging experiences, promotions, and events, ensuring alignment with overall brand strategy and objectives. This is an excellent opportunity to leverage your passion for consumer engagement and your strategic marketing skills within a supportive and forward-thinking FMCG organization, all from the comfort of your own home.

Key Responsibilities

• Develop and execute innovative brand activation strategies and plans aligned with marketing objectives.
• Conceptualize and manage unique consumer experiences, events, and in-store promotions.
• Collaborate with internal teams (marketing, sales, product development) and external agencies to ensure seamless execution of activation campaigns.
• Manage budgets for all activation projects, ensuring cost-effectiveness and maximizing return on investment.
• Measure and analyze the effectiveness of activation campaigns, providing detailed reports and insights for future planning.
• Ensure all brand activations are aligned with brand guidelines and legal requirements.
• Stay abreast of the latest trends in consumer engagement, experiential marketing, and the FMCG landscape.
• Identify opportunities to leverage digital and social media channels to amplify activation efforts.
• Manage relationships with vendors, suppliers, and event organizers.
• Contribute creative ideas for brand building and consumer engagement initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4-6 years of experience in brand activation, event management, or a similar marketing role, preferably within the FMCG industry.
• Proven track record of successfully planning and executing engaging brand activation campaigns.
• Excellent creativity and innovative thinking skills.
• Strong project management abilities, with a keen eye for detail and organizational skills.
• Experience in managing budgets and negotiating with suppliers.
• Proficiency in digital marketing and social media platforms relevant to campaign amplification.
• Strong communication, presentation, and interpersonal skills, essential for remote collaboration.
• Ability to work independently, manage multiple priorities, and thrive in a remote work environment.
• Familiarity with the consumer market dynamics in the Western Cape , particularly around Mossel Bay , is beneficial.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering excellent work-life balance.
• Opportunities for professional growth and development within a leading FMCG company.
• Contribution to medical aid and pension fund.
• Generous annual leave entitlement.
• Access to a creative and collaborative remote team.
• Exposure to innovative marketing strategies and campaigns.