Brand Activation Specialist

Placements24; Mbombela (Nelspruit); Híbrido; ZAR 240.000 - 360.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive salary

Medical aid

Retirement fund contributions

Hybrid work flexibility

Professional development

Exposure to dynamic campaigns

Resumo da vaga

Placements24 is seeking a Brand Activation Specialist in Nelspruit to create and execute innovative BTL campaigns and in-store activations that boost brand awareness, trial, and sales. You will work closely with sales teams, agencies, and retailers, delivering engaging consumer experiences and managing activation budgets.

Ideal candidates have 2–3 years of FMCG brand activation experience, strong project management, creativity, and excellent communication.

Qualificações

• Bachelor's degree in Marketing, Communications, or related field.
• 2–3 years of experience in brand activation, field marketing, or promotional planning, preferably in FMCG.
• Proven experience in planning and executing successful BTL marketing campaigns and in-store activations.
• Creative thinking and problem-solving abilities.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills.
• Ability to work with cross-functional teams and external partners.
• Familiarity with retail environments and POS strategies.
• Proficiency in MS Office Suite.
• Based in or willing to relocate to Nelspruit.

Responsabilidades

• Develop and execute innovative brand activation strategies and promotional campaigns.
• Plan and manage in-store activations, sampling programs, and POS materials.
• Coordinate with sales teams, agencies, and retailers to ensure seamless campaign execution.
• Manage budgets for activation projects, ensuring cost-effectiveness and ROI.
• Monitor campaign performance, gather feedback, and provide post-activation reports and analysis.
• Ensure brand consistency and compliance with brand guidelines across activation activities.
• Identify new opportunities for brand engagement and consumer interaction.
• Source and manage promotional merchandise and collateral.
• Collaborate with the marketing team on campaign development and creative briefs.
• Drive consumer engagement and build brand loyalty within the Mpumalanga region through impactful activations.

Conhecimentos

Brand activation

Campaign planning

Project management

Creative thinking

Communication skills

Team collaboration

Formação

Bachelor's in Marketing/Communications

Ferramentas

MS Office

Descrição da vaga

About the Role

Our client, a dynamic FMCG company, is seeking a creative and energetic Brand Activation Specialist to join their marketing team. This role is based in Nelspruit, Mpumalanga. The Brand Activation Specialist will be responsible for conceptualizing, planning, and executing impactful below-the-line (BTL) marketing campaigns and in-store activations designed to drive brand awareness, trial, and sales. We are looking for an innovative individual with a passion for consumer engagement and a keen understanding of the FMCG market. The ideal candidate will possess excellent project management skills, a flair for creativity, and the ability to work effectively with internal teams and external agencies. This is an exciting opportunity to bring brands to life and directly influence consumer purchasing decisions within a fast-paced environment. Join a company that values creativity and on-the-ground marketing success in Nelspruit.

Key Responsibilities

• Develop and execute innovative brand activation strategies and promotional campaigns.
• Plan and manage in-store activations, sampling programs, and point-of-sale (POS) materials.
• Coordinate with sales teams, agencies, and retailers to ensure seamless campaign execution.
• Manage budgets for activation projects, ensuring cost-effectiveness and ROI.
• Monitor campaign performance, gather feedback, and provide post-activation reports and analysis.
• Ensure brand consistency and compliance with brand guidelines across all activation activities.
• Identify new opportunities for brand engagement and consumer interaction.
• Source and manage promotional merchandise and collateral.
• Collaborate with the marketing team on campaign development and creative briefs.
• Drive consumer engagement and build brand loyalty within the Mpumalanga region through impactful activations.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2-3 years of experience in brand activation, field marketing, or promotional planning, preferably in FMCG.
• Proven experience in planning and executing successful BTL marketing campaigns and in-store activations.
• Creative thinking and problem-solving abilities.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills.
• Ability to work effectively with cross-functional teams and external partners.
• Familiarity with retail environments and point-of-sale strategies.
• Proficiency in MS Office Suite.
• Based in or willing to relocate to Nelspruit.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Medical aid and retirement fund contributions.
• Opportunities for professional development and gaining hands-on marketing experience.
• Exposure to dynamic brand campaigns and consumer engagement initiatives in Nelspruit.
• Supportive and collaborative team environment.
• Potential for hybrid work flexibility.
• Be part of a company that encourages creativity and innovation.
• Contribute to building strong brand presence in Mpumalanga.
• Access to employee wellness resources.
• Engaging work focused on bringing brands to life.