Brand Activation Lead – FMCG Campaigns & In-Store (Benoni)

Placements24; Benoni; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Performance-based incentives

Medical aid

Provident fund

Growth opportunities

Dynamic work environment

Job summary

Placements24 is seeking an experienced Brand Activation Manager to drive in-store and out-of-home activations in Benoni, Gauteng. You will conceptualize and execute campaigns, manage budgets, and collaborate with sales and external agencies to deliver high-impact experiences that engage consumers and grow sales.

Based in Benoni, Gauteng, you will lead activation initiatives from concept to execution, stay aware of FMCG trends, and ensure brand consistency across all activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years of brand activation, brand management, or event marketing experience, preferably FMCG.
• Proven experience in planning and executing consumer-facing campaigns and in-store promotions.

Responsibilities

• Develop and execute brand activation strategies to increase visibility, engagement, and sales.
• Plan and manage in-store promotions, sampling events, POS material deployment, and consumer activities.
• Collaborate with marketing and sales to align activation with brand and business objectives.
• Manage activation budgets, ensuring ROI and timely delivery within financial constraints.
• Source and manage relationships with external agencies and suppliers for activation execution.
• Measure and report on activation program effectiveness and provide future insights.
• Ensure brand consistency and adherence to brand guidelines across activation activities.

Skills

Brand activation

Campaign management

Budget management

Vendor management

In-store promotions

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

Placements24 is seeking an experienced Brand Activation Manager to drive in-store and out-of-home activations in Benoni, Gauteng. You will conceptualize and execute campaigns, manage budgets, and collaborate with sales and external agencies to deliver high-impact experiences that engage consumers and grow sales.

Based in Benoni, Gauteng, you will lead activation initiatives from concept to execution, stay aware of FMCG trends, and ensure brand consistency across all activities.