Brand Activation Lead - Hybrid FMCG Experiences

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Performance bonus

Medical & dental insurance

Pension fund

Career growth

Job summary

Placements24 in Sandton, Gauteng is seeking an innovative Brand Activation Manager to lead consumer engagement through in-store promotions, sampling campaigns, sponsorships and events. The role blends strategic planning with hands-on activation oversight in the Sandton area.

You will partner with the marketing team to ensure campaigns reflect the brand and deliver measurable ROI, while coordinating with agencies, vendors and field teams in a fast-paced FMCG environment. Hybrid work is available.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Minimum 5 years in brand activation, events or field marketing.
• Proven track record of campaigns and managing budgets.

Responsibilities

• Develop and execute brand activation strategies to drive engagement and sales.
• Conceptualize in-store promotions, sampling programs, events and sponsorships.
• Collaborate with marketing to align activations with brand strategy.
• Manage agencies and vendors for activation execution.
• Oversee activation budgets and ROI; monitor performance.

Skills

Brand activation

Event management

Field marketing

Project management

Creative thinking

Education

Bachelor’s degree in Marketing, Communications, or Business Administration

Tools

Microsoft Office

Job description

Placements24 in Sandton, Gauteng is seeking an innovative Brand Activation Manager to lead consumer engagement through in-store promotions, sampling campaigns, sponsorships and events. The role blends strategic planning with hands-on activation oversight in the Sandton area.

You will partner with the marketing team to ensure campaigns reflect the brand and deliver measurable ROI, while coordinating with agencies, vendors and field teams in a fast-paced FMCG environment. Hybrid work is available.