Brand Activation Lead – In-Store & Experiential Campaigns

Placements24; Sandton; Hybrid; ZAR 650,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical aid

Retirement fund contributions

Professional development

Job summary

Placements24 in Sandton, Gauteng, seeks a Brand Activation Manager to design and execute in-store promotions, events, and experiential campaigns for FMCG brands. This role will involve close collaboration with brand managers, sales teams and external agencies to bring activation programs to life at the point of purchase and beyond.

The role requires at least 4 years in brand activation, event management or trade marketing in FMCG, with strong project management, budgeting, and collaboration

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years in brand activation, event management, or trade marketing (FMCG preferred).
• Proven track record in promotional campaigns and in-store activations.
• Excellent project management and ability to manage multiple projects.

Responsibilities

• Develop and implement brand activation strategies across retail channels.
• Plan and execute in-store promotions, sampling events, and experiential marketing.
• Collaborate with brand marketing to align activations with messaging and objectives.
• Manage budgets for activation projects and optimize ROI.
• Coordinate with agencies, suppliers, and retailers for successful campaigns.
• Monitor performance and report results; provide insights for future activations.
• Ensure consistent brand representation across activation touchpoints.

Skills

Project management

Communication

Negotiation

Interpersonal skills

Teamwork

Creativity

Education

Bachelor's degree in Marketing/Communications

Job description

Placements24 in Sandton, Gauteng, seeks a Brand Activation Manager to design and execute in-store promotions, events, and experiential campaigns for FMCG brands. This role will involve close collaboration with brand managers, sales teams and external agencies to bring activation programs to life at the point of purchase and beyond.

The role requires at least 4 years in brand activation, event management or trade marketing in FMCG, with strong project management, budgeting, and collaboration