Brand Activation Lead: In-Store & Events

Placements24; Mossel Bay; In loco; ZAR 360.000 - 600.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary package

Medical and dental coverage

Retirement savings plan

Professional development opportunities

Generous annual leave

Descrizione del lavoro

Placements24 is partnering with a leading FMCG brand in Mossel Bay to recruit a Brand Activation Manager. This hands-on role leads in-store promotions, sampling, events and digital activations, coordinating field teams to deliver high-impact campaigns.

You will plan and execute campaigns from ideation to completion within budget and timelines, collaborating with marketing and sales to ensure seamless activation and ROI analysis in a fast-paced, consumer-centric environment.

Competenze

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 4–6 years of experience in brand activation, field marketing or event management, preferably FMCG.
• Proven experience planning and executing consumer-facing marketing campaigns and promotions.
• Strong understanding of retail environments and POS marketing principles.
• Excellent project management, communication and negotiation skills.

Mansioni

• Develop and execute brand activation strategies aligned with marketing plans.
• Plan and manage in-store promotions, POS materials, sampling programs and events.
• Collaborate with marketing and sales to integrate activation with trade marketing.
• Manage relationships with agencies, suppliers and activation teams.
• Develop creative concepts for campaigns that resonate with target consumers.
• Oversee production and distribution of promotional materials.
• Monitor ROI and provide actionable insights from activation campaigns.
• Manage budgets for activation activities and ensure cost efficiency.
• Stay updated on consumer trends and industry best practices.
• Provide training to field sales teams and brand ambassadors.

Conoscenze

Brand activation

Field marketing

Event management

Project management

Communication

Budget management

MS Office

Formazione

Bachelor's degree in Marketing, Business Administration or related field

Strumenti

MS Office Suite

Project management software

Descrizione del lavoro

Placements24 is partnering with a leading FMCG brand in Mossel Bay to recruit a Brand Activation Manager. This hands-on role leads in-store promotions, sampling, events and digital activations, coordinating field teams to deliver high-impact campaigns.

You will plan and execute campaigns from ideation to completion within budget and timelines, collaborating with marketing and sales to ensure seamless activation and ROI analysis in a fast-paced, consumer-centric environment.