Experiential Brand Activations Lead (FMCG)

Placements24; Soweto; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional growth opportunities

Job summary

Placements24 in Soweto, Gauteng is seeking a Brand Activations Manager to design and deliver impactful brand experiences across events, sponsorships and in-store activations. You will lead cross‑functional teams, coordinate with marketing, sales and agencies, and drive consumer engagement through innovative campaigns.

The role requires a FMCG background, 3–5 years of activation experience, and strong project management skills.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business Administration, or related field.
• 3-5 years in brand management, event marketing, or activations within FMCG preferred.
• Proven ability to plan and execute brand activation campaigns and events.
• Strong consumer engagement mindset and experiential marketing principles.
• Excellent project management, organisational, and time management skills.
• Strong communication, negotiation and interpersonal abilities.

Responsibilities

• Develop and implement creative brand activation strategies across events, sponsorships, in-store promotions, and digital activations.
• Oversee execution of activation projects on time and within budget.
• Collaborate with marketing, sales and agencies to ensure cohesive brand messaging.
• Identify and develop strategic partnerships and sponsorships.
• Measure and report on campaign effectiveness and ROI.

Skills

Brand management

Event marketing

Project management

Consumer engagement

Communication skills

Time management

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Microsoft Office

Job description

Placements24 in Soweto, Gauteng is seeking a Brand Activations Manager to design and deliver impactful brand experiences across events, sponsorships and in-store activations. You will lead cross‑functional teams, coordinate with marketing, sales and agencies, and drive consumer engagement through innovative campaigns.

The role requires a FMCG background, 3–5 years of activation experience, and strong project management skills.