Brand Activation Lead — Hybrid FMCG Campaigns

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Salary bonus

Medical aid

Retirement benefits

Professional development

Hybrid working model

Exposure to leading brands

Job summary

Placements24 in Bloemfontein, Free State, invites applications for a Brand Activations Manager to lead consumer-focused campaigns across in-store promotions, events, sampling, and digital activations. The role blends creative concepting with rigorous execution to grow trial, loyalty, and brand equity in the FMCG space.

You will collaborate with marketing, sales, and agencies, manage budgets, and report on KPIs, while leveraging a hybrid work model that supports office and remote work.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years experience in brand marketing, events, or activations; FMCG preferred.
• Proven track record in planning and executing brand activation campaigns.
• Strong understanding of consumer engagement and experiential marketing.
• Excellent project management and multitasking skills.
• Hybrid work experience is a plus.

Responsibilities

• Develop and execute brand activation strategies aligned with brand objectives.
• Manage end-to-end activation campaigns: in-store promotions, sampling, events, sponsorships, digital activations.
• Collaborate with marketing, sales, and agencies to ensure brand consistency.
• Create campaign briefs, manage budgets, and select vendors for activation activities.
• Measure campaign performance and report on KPIs with insights for improvements.
• Ensure activations comply with brand guidelines and regulations.
• Identify new opportunities for consumer engagement and brand experience.
• Manage relationships with activation agencies, event organizers, and suppliers.
• Stay updated on experiential marketing trends in FMCG.
• Coordinate logistics and operations for activation activities.

Skills

Project management

Budget management

Creative thinking

Communication

Team collaboration

Hybrid work adaptability

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

Placements24 in Bloemfontein, Free State, invites applications for a Brand Activations Manager to lead consumer-focused campaigns across in-store promotions, events, sampling, and digital activations. The role blends creative concepting with rigorous execution to grow trial, loyalty, and brand equity in the FMCG space.

You will collaborate with marketing, sales, and agencies, manage budgets, and report on KPIs, while leveraging a hybrid work model that supports office and remote work.