Area Sales Manager - FMCG

Placements24; LegKraal Gate; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Company vehicle

Performance-based bonus

Medical and retirement benefits

Job summary

Placements24 is seeking an Area Sales Manager for the Mahikeng region in North West to drive sales performance, grow market share, and manage key client and distributor relationships across FMCG channels.

You will set targets, coach a sales team, analyze data, and implement promotional campaigns at retail level while delivering forecasts to senior management. A Bachelor's degree and 5 years FMCG sales leadership are required, with strong CRM and negotiation skills.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• Minimum of 5 years FMCG sales experience with leadership of sales teams.
• Proficient in CRM software and sales reporting tools.
• Strong leadership, communication, and negotiation skills.
• In-depth knowledge of the North West retail landscape.

Responsibilities

• Develop and implement strategic sales plans to achieve or exceed sales targets for FMCG products in the assigned area.
• Lead, train, and motivate a team of sales representatives to maximize performance and productivity.
• Build and maintain strong, long-lasting relationships with key customers, distributors, and stakeholders in Mahikeng.
• Monitor market trends, competitor activities, and customer feedback to identify new opportunities and challenges.
• Analyze sales data and performance metrics to provide regular reports and forecasts to senior management.
• Ensure effective implementation of promotional campaigns and merchandising strategies at the retail level.

Skills

Leadership

Negotiation

Communication

Sales Strategy

Team Coaching

Education

Bachelor's degree in Business or Marketing

Tools

CRM software

Sales reporting tools

Job description

Our client, a prominent leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Area Sales Manager to lead sales efforts in the Mahikeng region. This role is pivotal for driving sales performance, expanding market share, and managing relationships with key clients and distributors across the North West province. You will be responsible for setting sales targets, coaching your sales team, and implementing effective strategies to ensure brand growth and customer satisfaction. This is an exciting opportunity for a sales professional with a proven track record in the FMCG market to take on a leadership role.

Key Responsibilities

• Develop and implement strategic sales plans to achieve or exceed sales targets for FMCG products in the assigned area.
• Lead, train, and motivate a team of sales representatives to maximize their performance and productivity.
• Build and maintain strong, long-lasting relationships with key customers, distributors, and stakeholders in Mahikeng .
• Monitor market trends, competitor activities, and customer feedback to identify new opportunities and challenges.
• Analyze sales data and performance metrics to provide regular reports and forecasts to senior management.
• Ensure effective implementation of promotional campaigns and merchandising strategies at the retail level.

Requirements

• Bachelor's degree in Business, Marketing, or a related field is preferred.
• Minimum of 5 years of sales experience in the FMCG industry , with demonstrated success in managing sales teams.
• Proven ability to develop and execute successful sales strategies.
• Excellent leadership, communication, and negotiation skills.
• Strong understanding of sales principles and the retail landscape within North West .
• Proficiency in CRM software and sales reporting tools.

Benefits

• Competitive base salary plus attractive commission and bonus structures.
• Opportunities for career advancement within a growing FMCG company.
• Comprehensive medical and retirement benefits package.
• Company vehicle provided for business-related travel.
• A dynamic and supportive team environment fostering professional growth.