Area Sales Manager - Agriculture

Placements24; Stellenbosch; On-site; ZAR 540,000 - 840,000; Full time

Benefits offered by this job

Health insurance

Company vehicle and fuel allowance

Professional development opportunities

Team-oriented environment

Job summary

WhatJobs Direct in Paarl, Western Cape seeks an Area Sales Manager for the agricultural sector. You will drive sales, manage farmer and distributor relationships, and tailor solutions to boost crop yield and profitability.

The role covers field demonstrations, advisory sessions, and active participation in industry events. Ideal candidates have 3–5 years in agricultural sales, strong product knowledge, and a proactive, relationship-driven approach.

Qualifications

• Bachelor's degree in Agriculture or related field.
• 3–5 years sales experience in agriculture.
• Strong understanding of farming practices.
• Excellent communication and negotiation skills.
• Proficient with CRM software.
• Willingness to travel across the Western Cape.

Responsibilities

• Develop and execute sales strategies to meet targets in the Paarl area.
• Build and maintain relationships with farmers, agribusinesses, and channel partners.
• Identify customer needs and provide tailored agricultural solutions.
• Conduct product demonstrations, field trials, and educational sessions.
• Monitor market trends and competitor activities in the region.
• Manage the sales cycle from lead qualification to closing sales.
• Collaborate with product development and technical support teams.
• Prepare sales forecasts, reports, and budgets for the area.
• Represent the company at agricultural shows and industry events.
• Ensure compliance with policies and regulatory requirements.

Skills

Sales experience

Agriculture knowledge

Communication

Negotiation

Travel willingness

Education

Bachelor's degree in Agriculture or related field

Tools

CRM software

Job description

Our client, WhatJobs Direct , is seeking a proactive and knowledgeable Area Sales Manager with a focus on the Agricultural sector to join their team in Paarl, Western Cape, ZA . This role is critical for driving sales of agricultural products and services within a designated territory. You will be responsible for managing relationships with farmers, agricultural cooperatives, and distributors, understanding their needs, and providing solutions that enhance crop yield and farm profitability. The ideal candidate possesses a strong understanding of agriculture, excellent sales acumen, and a proven ability to build lasting client relationships. This position offers a fantastic opportunity to contribute to the agricultural landscape of the Western Cape and grow within a reputable organization. We are committed to sustainable agricultural practices and client success.

Key Responsibilities

• Develop and execute sales strategies to meet and exceed targets for agricultural products and services in the assigned Paarl area.
• Build and maintain strong, long-term relationships with farmers, agribusinesses, and channel partners.
• Identify customer needs and provide tailored solutions, offering expert advice on product application and best practices.
• Conduct product demonstrations, field trials, and educational sessions for clients.
• Monitor market trends, competitor activities, and agricultural innovations within the region.
• Manage the sales cycle, from prospecting and lead qualification to closing sales and ensuring effective after-sales support.
• Collaborate with product development and technical support teams to address client requirements and feedback.
• Prepare accurate sales forecasts, reports, and budgets for the designated area.
• Represent the company at agricultural shows, conferences, and industry events.
• Ensure compliance with company policies and regulatory requirements.

Requirements

• Bachelor's degree in Agriculture, Agronomy, Agribusiness, or a related field.
• Minimum of 3-5 years of experience in sales, preferably within the agricultural industry.
• Strong understanding of farming practices, crop management, and agricultural inputs.
• Excellent communication, negotiation, and interpersonal skills.
• Proven ability to build and manage client relationships within the agricultural community.
• Proficiency in CRM software and standard office applications.
• Ability to travel extensively within the Western Cape region and work independently.
• A valid driver's license is essential.
• Passion for agriculture and contributing to the success of farmers.

Benefits

• Competitive salary package with performance-based incentives.
• Health insurance and retirement fund contributions.
• Opportunities for professional development and further education in agriculture.
• Company vehicle and fuel allowance.
• A supportive and team-oriented work environment.
• Exposure to innovative agricultural technologies and practices.