Area Sales Manager - Agricultural Supplies

Placements24; Paarl; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Company vehicle

Fuel allowance

Medical aid

Retirement fund contributions

Professional development opportunities

Job summary

Placements24 seeks an Area Sales Manager to lead a field-based sales team across Paarl, Western Cape. You will drive growth in fertilizers, pesticides, seeds, and equipment while building relationships with farmers, cooperatives, and agricultural businesses.

You will coach reps, develop regional strategies, and ensure product availability, using CRM tools to report on forecasts and performance for senior management.

Qualifications

• Proven experience in sales management, preferably in agriculture.
• Strong understanding of Western Cape agricultural practices.
• Demonstrated ability to lead and motivate a sales team.
• Excellent communication, negotiation, and interpersonal skills.
• Valid driver’s license and willingness to travel extensively within Paarl area.

Responsibilities

• Manage, coach, and motivate a team of sales representatives to achieve regional sales targets.
• Develop and implement effective sales strategies tailored to the agricultural sector in the assigned area.
• Cultivate and maintain strong, long-term relationships with key clients, including farmers and agricultural enterprises.
• Identify new business opportunities and expand the customer base within the Paarl region.
• Ensure effective product distribution and availability of agricultural supplies.
• Monitor market trends, competitor activities, and customer needs to adapt sales strategies accordingly.
• Provide technical advice and support to customers regarding product application and benefits.
• Prepare regular sales reports, forecasts, and performance analyses for senior management.

Skills

Sales leadership

Strategic planning

Communication

Negotiation

Travel readiness

Education

Bachelor's degree in Agriculture/Agronomy/Business

Tools

CRM software

Job description

About the Role

Our client, a leading distributor of agricultural inputs and machinery, is seeking a knowledgeable and driven Area Sales Manager to oversee their operations in the fertile region surrounding Paarl, Western Cape . This field-based role requires you to manage a team of sales representatives, develop regional sales strategies, and cultivate strong relationships with farmers, cooperatives, and agricultural businesses. You will be responsible for driving sales of fertilizers, pesticides, seeds, and equipment, ensuring market penetration and customer satisfaction. The ideal candidate will possess a strong understanding of agricultural practices and a proven ability to lead a sales team within the Paarl area.

Key Responsibilities

• Manage, coach, and motivate a team of sales representatives to achieve regional sales targets.
• Develop and implement effective sales strategies tailored to the agricultural sector in the assigned area.
• Cultivate and maintain strong, long-term relationships with key clients, including farmers and agricultural enterprises.
• Identify new business opportunities and expand the customer base within the Paarl region.
• Ensure effective product distribution and availability of agricultural supplies.
• Monitor market trends, competitor activities, and customer needs to adapt sales strategies accordingly.
• Provide technical advice and support to customers regarding product application and benefits.
• Prepare regular sales reports, forecasts, and performance analyses for senior management.

Requirements

• Proven experience in sales management, preferably within the agricultural sector (e.g., crop protection, seeds, fertilizers, machinery).
• Strong understanding of agricultural practices and challenges relevant to the Western Cape .
• Demonstrated ability to lead and motivate a sales team.
• Excellent communication, negotiation, and interpersonal skills.
• A valid driver's license and willingness to travel extensively within the designated sales area.
• Proficiency in CRM software and sales management tools.
• Strategic thinking and strong analytical skills.
• A proactive approach and a commitment to achieving sales excellence in the Paarl locality.
• Bachelor's degree in Agriculture, Agronomy, Business, or a related field is preferred.

Benefits

Our client offers a competitive salary package, including a generous base salary, performance-based incentives, and a commission structure. Employees benefit from a company vehicle, fuel allowance, comprehensive medical aid, retirement fund contributions, and significant opportunities for professional development within the agricultural industry. You will be part of a respected company that plays a vital role in supporting the agricultural community, enjoying a challenging and rewarding career in the scenic winelands of the Western Cape . Join us in contributing to the productivity and success of local agriculture around Paarl .