Area Manager-Food Services-Western Cape Region

Profile Personnel; Cape Town; On-site; ZAR 279,000 - 390,600; Full time

Job summary

A well-established FMCG company is seeking an experienced Area Manager for the Food Services position in the Western Cape. Responsibilities include developing and implementing sales strategies, managing relationships with clients, and leading a team of Sales Representatives. The ideal candidate will have a minimum of 3-4 years in Food Service FMCG sales, strong communication skills, and a results-oriented mindset. This role requires traveling locally and offers opportunities for growth in a dynamic environment.

Qualifications

• Minimum of 3-4 years of experience in Food Service FMCG sales.
• Ability to work independently and as part of a team.
• Strong planning and time management skills.

Responsibilities

• Develop and implement strategic sales plans for your area.
• Manage existing customers and build new business relationships.
• Lead, train, and motivate Sales Representatives.

Skills

Food Service FMCG sales experience

Communication skills

Negotiation skills

Organizational skills

Education

Grade 12

Relevant tertiary qualification

Job description

Well established FMCG company based in the Western Cape are seeking suitably qualified & experienced applicants to fill the Area Manager-Food Services position in the Western Cape Region

Key Performance Areas

The successful candidate will be report to the Regional Sales Manager

• Develop & implement strategic sales plans to achieve volume, revenue, and market share targets in your assigned area.
• Manage a portfolio of existing customers and build new business with restaurants, hotels, caterers, cafes, and institutional buyers.
• Lead, train, and motivate Sales Rep/s to drive field execution and client satisfaction.
• Drive sales to achieve company objectives; sales volumes and pricing targets across the basket of products given by your RSM.
• Set Targets and Budget to achieve monthly by customer to your Rep/s.
• Monitor and report on sales performance, market trends, competitor activity, and customer feedback.
• Drive new product placements, promotional campaigns, and channel expansion initiatives.
• Manage relationships with foodservice clients (national & regional) including restaurants, hotels, QSRs, catering companies, and institutional clients.
• Provide input and support to sales forecasting, waste management and logistical supply chain processes to ensure on time delivery is achieved.
• Compile weekly and monthly feedback reports to RSM with supporting analysis and interpretation.

Knowledge and Skills

• Must have Grade 12
• Relevant tertiary qualification would be an advantage.
• A minimum of 3-4 years Food Service FMCG sales experience dealing with national regional clients, with a successful track record of interaction, will be required.
• Ability to work independently in a self-disciplined manner to meet objectives and contribute effectively as part of a team.
• Must be willing to travel.
• Be highly skilled in communication and negotiation and ensure service excellence is always executed in a proactive manner.
• Strong organizational and reporting skills, with attention to detail.
• The ability to work collaboratively within a team to drive collective success.
• Results-oriented mindset with strong planning and time management skills
• Valid driver’s license and willingness to travel locally

Should you wish to apply please submit your CV through for consideration.

Only shortlisted candidates will be contacted. Should you not receive a response within 14 days please consider your application unsuccessful. We will keep your CV on our database for any other relevant roles that may arise.