Regional Sales Manager | Food & Beverages - Eastern & Western Cape

Ad Talent Africa; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Ad Talent Africa seeks an experienced Regional Sales Manager to drive growth across the Western and Eastern Cape FMCG markets. You will develop and execute sales strategies for metropolitan retail, independent trade, and smaller towns, expanding distribution and strengthening customer relationships in confectionery and impulse categories.

You will lead field teams, plan travel, and coordinate forecasts by region and SKU, ensuring strong shelf presence and promotional execution while tracking

Qualifications

• 7+ years FMCG sales experience with proven Western Cape and/or Eastern Cape trade knowledge.
• 2+ years team leadership experience.
• Capability across metropolitan and dispersed territories.
• Confectionery or impulse-purchase categories preferred.

Responsibilities

• Dual-province growth strategy: Build separate plans for Cape Town/Western Cape and Gqeberha, East London and Eastern Cape corridors; sequence expansion by outlet potential and logistics feasibility.
• Channel balance: Develop independent wholesale, cash-and-carry, convenience, township retail and relevant regional retail accounts; coordinate national chain execution with head office.
• In-store conversion: Improve shelf presence, counter displays, impulse visibility, assortment and promotional execution; measure actual sell-through rather than shipments alone.
• People and travel management: Lead field teams across both provinces with clear visit plans, coaching, territory accountability and consistent reporting.
• Commercial and supply coordination: Forecast by region and SKU; collaborate on long-haul replenishment, stock freshness, promotional calendars and disciplined collections.

Skills

FMCG sales

Team leadership

WC/EC knowledge

Confectionery focus

Job description

Who Are We

A fast-growing FMCG group with a diverse portfolio spanning food, beverages and value-added consumer products. With an expanding manufacturing footprint in South Africa, the business is focused on building strategic partnerships and driving sustainable commercial growth.

Who Are We Looking For

An experienced, results-driven Regional Sales Manager with a strong understanding of the Eastern and Western Cape markets. Someone who can develop and execute sales strategies across metropolitan retail, independent trade and smaller towns, grow distribution, strengthen customer relationships and drive consistent sales growth within the confectionery and sweets industry.

What Will You Do

• Dual-province growth strategy: Build separate plans for Cape Town/Western Cape and Gqeberha, East London and Eastern Cape corridors; sequence expansion by outlet potential and logistics feasibility.
• Channel balance: Develop independent wholesale, cash-and-carry, convenience, township retail and relevant regional retail accounts; coordinate national chain execution with head office.
• In-store conversion: Improve shelf presence, counter displays, impulse visibility, assortment and promotional execution; measure actual sell-through rather than shipments alone.
• People and travel management: Lead field teams across both provinces with clear visit plans, coaching, territory accountability and consistent reporting.
• Commercial and supply coordination: Forecast by region and SKU; collaborate on long-haul replenishment, stock freshness, promotional calendars and disciplined collections.

Success measures / KPIs

• Sales and gross margin by province and channel
• New listings, active outlets and reorder frequency
• In-store availability, visibility and rate of sale
• Field coverage, strike rate and promotional ROI
• Forecast accuracy, returns and overdue receivables

What Do You Need

• 7+ years FMCG sales with proven Western Cape and/or Eastern Cape trade knowledge
• 2+ years team leadership
• Capability across metropolitan and dispersed territories
• Confectionery or other impulse-purchase categories preferred.

Core competencies

• Hands-on trade execution; negotiation; commercial numeracy; coaching and accountability; customer relationship building; route-to-market discipline; ethical conduct; proficiency with Excel and sales reporting tools.

Working expectations

• Regular field travel and store visits are essential. The role requires practical understanding of South African consumer channels, local competition, customer service standards and applicable company policies. Employment and selection will follow South African labour and employment-equity requirements.