AI-Driven Marketing Data Analyst | BI & Insights

Euromonitor International; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible work time

Competitive salary with wide range of…

Intelligent and fun colleagues

Job summary

Euromonitor International in Cape Town is seeking a data analyst/marketing analytics specialist to ensure marketing data is structured and connected across multiple systems, enabling better reporting, targeting and decision-making.

You will work with AI tools to speed analysis, collaborate with technical teams, and drive insights from Passport data into marketing content and communications.

Qualifications

• 4+ years' experience in a data analyst, marketing analytics or similar role, including experience working with data across more than one system.
• Strong reporting skills, including Power BI or an equivalent BI tool
• Comfortable working with large, complex datasets, including navigating structural gaps and inconsistencies
• Confident presenting findings and recommendations to senior stakeholders
• Some experience working with AI, whether in a professional role or through personal projects, is looked for in every hire joining Euromonitor Marketing

Responsibilities

• Map how marketing data flows across systems, identifying structural gaps, duplication and breakpoints
• Recommend improvements to how data is structured and connected across systems, to improve the accuracy and usability of reporting
• Partner closely with technical and platform teams to implement agreed data structure and integration changes, comfortable understanding how these systems work and how data moves between them, without needing to be a platform expert yourself
• Lead the effort to get Euromonitor's own market and consumer data, drawn from the Passport platform, into marketing communications and content
• Build and maintain reporting (including Power BI) that gives marketing leadership clear visibility into performance, opportunities and risks
• Work with large, often messy, cross-system datasets to identify trends, opportunities and risks for the business
• Use AI tools to speed up data analysis, reporting production and pattern identification
• Translate data findings into clear, actionable recommendations for senior stakeholders

Skills

Power BI

Data analysis

AI tools

Stakeholder communication

Fluent English

Tools

Passport platform

Job description

Euromonitor International in Cape Town is seeking a data analyst/marketing analytics specialist to ensure marketing data is structured and connected across multiple systems, enabling better reporting, targeting and decision-making.

You will work with AI tools to speed analysis, collaborate with technical teams, and drive insights from Passport data into marketing content and communications.