Marketing Automation Lead — AI-Driven Growth Engine

Euromonitor International; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible work time

Competitive salary with benefits

Generous holidays and health insurance

Job summary

Euromonitor International in Cape Town seeks a Marketing Automation Lead to rebuild the automation stack, establish data standards, and drive personalisation at scale. You will own the platform, workflows, and integrations (Marketo, Salesforce), lead a small team, and partner with Revenue Operations to align data and reporting.

Ideally you bring 4+ years in marketing automation, leadership experience, and a passion for transforming how marketing operates with AI-enabled, data-driven processes.

Qualifications

• 4+ years in marketing automation or operations with hands-on platform experience.
• Proven track record rebuilding or overhauling a marketing automation function.
• Experience managing a team or readiness for first-time people management.

Responsibilities

• Lead the rebuild of the marketing automation engine (Marketo) including platform, workflows, data and process integration.
• Partner with marketing technology leadership on the broader stack and AI-driven strategy.
• Own data quality, attribution, reporting, and the Marketo-Salesforce integration.
• Develop campaigns, segmentation, lead scoring and personalised workflows at scale.
• Manage a direct report and drive adoption of AI tools across the function.

Skills

Marketing automation

Team management

Stakeholder management

AI awareness

Tools

Marketo

HubSpot

Eloqua

Salesforce Marketing Cloud

Job description

Euromonitor International in Cape Town seeks a Marketing Automation Lead to rebuild the automation stack, establish data standards, and drive personalisation at scale. You will own the platform, workflows, and integrations (Marketo, Salesforce), lead a small team, and partner with Revenue Operations to align data and reporting.

Ideally you bring 4+ years in marketing automation, leadership experience, and a passion for transforming how marketing operates with AI-enabled, data-driven processes.