YouTube Platform Lead: Strategy, Growth & Monetization

NAB Leadership Foundation; Cockeysville (MD); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health insurance

Dental and vision plans

Flexible spending accounts

Paid vacation and personal days

Paid holidays

Paid sick leave (40 hours)

Parental leave

Employee stock purchase plan

Job summary

Sinclair is seeking an experienced YouTube Platform Lead to own strategy, performance, and operational excellence of our YouTube presence across podcasts, news stations, and social-first brands. You will shape strategy, optimize monetization, and guide a portfolio of channels with deep analytics and cross-functional collaboration.

The role requires hands-on expertise in YouTube distribution, discovery, and rights management, plus strong stakeholder management and a track record of scaling

Qualifications

• 5+ years of experience working directly with YouTube in a strategy, operations, programming, growth, or monetization role.
• Deep understanding of YouTube ecosystem, including content ID, rights management, monetization rules, policy enforcement, and audience growth.
• Demonstrated success improving channel performance through better packaging, publishing strategy, analytics, and content optimization.
• Strong fluency with YouTube Analytics and related performance dashboards, with the ability to turn platform data into clear strategy and operating guidance.
• Experience working across editorial, legal, business, sales and technical teams in a matrixed environment.
• Strong judgment, attention to detail, and comfort making decisions in a fast-moving, high-volume content operation.
• Ability to operate both strategically and tactically, with the discipline to build process and the flexibility to respond to platform changes quickly.
• Excellent communication and stakeholder-management skills.
• Experience managing a portfolio of YouTube channels at scale.
• Experience in news, podcasts, entertainment or sports environments a plus.

Responsibilities

• Serve as Sinclair's internal subject matter expert on YouTube and help oversee YouTube strategy across podcasts, news stations, and social verticals, including channel architecture, programming, and publishing strategy.
• Build platform-specific growth strategies for each brand and content type, balancing reach, retention, frequency, and monetization.
• Partner closely with sales, editorial, production, social, legal, and product leadership to ensure YouTube is integrated into Sinclair's broader digital strategy.
• Analyze KPIs such as views, watch time, CTR, retention, subscriber growth, RPM, revenue, and other key metrics to guide overall YouTube strategy.
• Translate platform changes, policy updates, and algorithmic shifts into actionable guidance for teams across the organization.
• Develop monetization strategies that maximize revenue while protecting brand safety, content rights, and long-term channel health.
• Create repeatable operating processes and training that help producers, editors, and channel managers build content that performs well on YouTube.
• Represent Sinclair in conversations with vendors, partners, creators, and internal stakeholders as the lead subject matter expert on YouTube.

Skills

YouTube strategy

Channel growth

Analytics

Cross-functional collaboration

Content optimization

Stakeholder management

Portfolio management

Audience development

Tools

YouTube Analytics

Content ID

Rights management

Job description

Sinclair is seeking an experienced YouTube Platform Lead to own strategy, performance, and operational excellence of our YouTube presence across podcasts, news stations, and social-first brands. You will shape strategy, optimize monetization, and guide a portfolio of channels with deep analytics and cross-functional collaboration.

The role requires hands-on expertise in YouTube distribution, discovery, and rights management, plus strong stakeholder management and a track record of scaling