Senior Social Media Strategist

TheSoul Group; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

TheSoul Group seeks a strategic social media lead to own the growth of a high-growth global YouTube channel. You will shape a Shorts-first direction, identify audience behaviors, and translate insights into actionable plans for discovery, subscriptions, and purchase.

Work with analytics specialists to develop growth hypotheses, refine creator activation, and present recommendations to senior client stakeholders across multiple languages and platforms.

Qualifications

• Proven track record of growing social media channels or accounts.
• Strong agency-side experience in social media strategy for large brands.
• Deep understanding of YouTube formats, audience behavior, and creator culture.

Responsibilities

• Own the social and audience strategy for a high-growth global YouTube channel.
• Define strategic direction with a Shorts-first approach.
• Identify audience behaviors that drive discovery, subscription, and purchase.
• Develop growth hypotheses and review performance with analytics specialists.
• Shape creator activation strategies and evaluate performance across creator tiers.
• Present and defend strategic recommendations to senior client stakeholders.

Skills

YouTube strategy

Agency-side strategy

Analytics fluency

Stakeholder management

English proficiency

Creator activation

Job description

Responsibilities

• Own the social and audience strategy for a high-growth global YouTube channel
• Define strategic direction with a Shorts-first approach
• Identify audience behaviors that drive discovery, subscription, and purchase
• Develop growth hypotheses and review performance with analytics specialists
• Shape creator activation strategies and evaluate performance across creator tiers
• Present and defend strategic recommendations to senior client stakeholders

Requirements

• Proven track record of growing social media channels or accounts
• Strong agency-side experience in social media strategy for large brands
• Deep understanding of YouTube formats, audience behavior, and creator culture
• Ability to assess content strategically and structurally
• Strong understanding of internet culture, emerging trends, and subcultures
• Strong analytical fluency and ability to interpret performance data
• Strong stakeholder management and presentation skills
• Native-level or professional working proficiency in English

About the Company

TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites.