Director, YouTube Strategy and Operations

NAB Leadership Foundation; Cockeysville (MD); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health insurance

Dental and vision plans

Flexible spending accounts

Paid vacation and personal days

Paid holidays

Paid sick leave (40 hours)

Parental leave

Employee stock purchase plan

Job summary

Sinclair is seeking an experienced YouTube Platform Lead to own strategy, performance, and operational excellence of our YouTube presence across podcasts, news stations, and social-first brands. You will shape strategy, optimize monetization, and guide a portfolio of channels with deep analytics and cross-functional collaboration.

The role requires hands-on expertise in YouTube distribution, discovery, and rights management, plus strong stakeholder management and a track record of scaling

Qualifications

• 5+ years of experience working directly with YouTube in a strategy, operations, programming, growth, or monetization role.
• Deep understanding of YouTube ecosystem, including content ID, rights management, monetization rules, policy enforcement, and audience growth.
• Demonstrated success improving channel performance through better packaging, publishing strategy, analytics, and content optimization.
• Strong fluency with YouTube Analytics and related performance dashboards, with the ability to turn platform data into clear strategy and operating guidance.
• Experience working across editorial, legal, business, sales and technical teams in a matrixed environment.
• Strong judgment, attention to detail, and comfort making decisions in a fast-moving, high-volume content operation.
• Ability to operate both strategically and tactically, with the discipline to build process and the flexibility to respond to platform changes quickly.
• Excellent communication and stakeholder-management skills.
• Experience managing a portfolio of YouTube channels at scale.
• Experience in news, podcasts, entertainment or sports environments a plus.

Responsibilities

• Serve as Sinclair's internal subject matter expert on YouTube and help oversee YouTube strategy across podcasts, news stations, and social verticals, including channel architecture, programming, and publishing strategy.
• Build platform-specific growth strategies for each brand and content type, balancing reach, retention, frequency, and monetization.
• Partner closely with sales, editorial, production, social, legal, and product leadership to ensure YouTube is integrated into Sinclair's broader digital strategy.
• Analyze KPIs such as views, watch time, CTR, retention, subscriber growth, RPM, revenue, and other key metrics to guide overall YouTube strategy.
• Translate platform changes, policy updates, and algorithmic shifts into actionable guidance for teams across the organization.
• Develop monetization strategies that maximize revenue while protecting brand safety, content rights, and long-term channel health.
• Create repeatable operating processes and training that help producers, editors, and channel managers build content that performs well on YouTube.
• Represent Sinclair in conversations with vendors, partners, creators, and internal stakeholders as the lead subject matter expert on YouTube.

Skills

YouTube strategy

Channel growth

Analytics

Cross-functional collaboration

Content optimization

Stakeholder management

Portfolio management

Audience development

Tools

YouTube Analytics

Content ID

Rights management

Job description

Sinclair is seeking an experienced YouTube Platform Lead to help own the strategy, performance, and operational excellence of our YouTube presence across podcasts, news stations, and social-first brands. This is a specialized platform leadership role, not a general social production position.

The ideal candidate brings deep, hands-on expertise in how YouTube works as a distribution, discovery, and monetization engine. They understand content ID, copyright management, audience development, packaging, analytics, and revenue optimization at a level that allows them to shape strategy and improve performance across a broad portfolio of channels and brands.

This person will help define how Sinclair uses YouTube to grow audiences, extend brand reach and generate revenue across news, sports and entertainment content.

Key Responsibilities

• Serve as Sinclair's internal subject matter expert on YouTube and help oversee YouTube strategy across podcasts, news stations, and social verticals, including channel architecture, programming, and publishing strategy.
• Build platform-specific growth strategies for each brand and content type, balancing reach, retention, frequency, and monetization.
• Partner closely with sales, editorial, production, social, legal, and product leadership to ensure YouTube is integrated into Sinclair's broader digital strategy.
• Analyze KPIs such as views, watch time, CTR, retention, subscriber growth, RPM, revenue, and other key metrics to guide overall YouTube strategy.
• Translate platform changes, policy updates, and algorithmic shifts into actionable guidance for teams across the organization.
• Develop monetization strategies that maximize revenue while protecting brand safety, content rights, and long-term channel health.
• Create repeatable operating processes and training that help producers, editors, and channel managers build content that performs well on YouTube.
• Represent Sinclair in conversations with vendors, partners, creators, and internal stakeholders as the lead subject matter expert on YouTube.

Qualifications

• 5+ years of experience working directly with YouTube in a strategy, operations, programming, growth, or monetization role.
• Deep understanding of YouTube ecosystem, including content ID, rights management, monetization rules, policy enforcement, and audience growth.
• Demonstrated success improving channel performance through better packaging, publishing strategy, analytics, and content optimization.
• Strong fluency with YouTube Analytics and related performance dashboards, with the ability to turn platform data into clear strategy and operating guidance.
• Experience working across editorial, legal, business, sales and technical teams in a matrixed environment.
• Strong judgment, attention to detail, and comfort making decisions in a fast-moving, high-volume content operation.
• Ability to operate both strategically and tactically, with the discipline to build process and the flexibility to respond to platform changes quickly.
• Excellent communication and stakeholder-management skills.
• Experience managing a portfolio of YouTube channels at scale.
• Experience in news, podcasts, entertainment or sports environments a plus.

Success in this role means Sinclair's YouTube ecosystem becomes more intentional, more scalable, and more profitable. The YouTube Platform Lead will help us grow the right audiences, improve content performance and build a smarter operating model for one of our important distribution channels.

The base salary compensation range for this role is $130,000 to $150,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location.

Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team:

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.