YouTube Channel Strategy Lead

Adobe Inc.; San Francisco (CA); On-site; USD 151,000 - 219,000; Full time

Job summary

Adobe Inc. is seeking a YouTube strategist to own the channel end-to-end, from strategy to rollout, with a focus on audience growth and optimized creative direction. You will translate platform insights into briefs and drive channel programming across long-form, Shorts, and live content.

You will collaborate with creative strategists and the social planning team to ensure YouTube briefs are leveraged from concept to execution, while keeping up with evolving formats and monetization shifts.

Qualifications

• 5+ years in YouTube, video, or content strategy, with a track record of growing channels or launching series and outstanding creative work.
• Deep YouTube proficiency: algorithm and discovery mechanics, packaging (titles and thumbnails), retention and average view duration, Shorts vs long-form vs live, playlists, and channel architecture.
• Strong analytics skills. Comfortable in YouTube Studio and reading retention curves and traffic source data to drive decisions.
• Experience briefing creative teams and partnering with creative strategists.

Responsibilities

• Develop and maintain the YouTube content and programming calendar.
• Write YouTube strategy docs and feed requirements into creative strategist briefs.
• Brief and review creative for platform fit before it ships.
• Develop rollout plans for launches and recurring programming.
• Analyze channel and video performance and turn findings into recommendations.
• Partner with the social planner on scheduling and the creative team on execution.
• Stay ahead of YouTube format, algorithm, and monetization shifts and advise the team accordingly.

Skills

YouTube strategy

Content programming

Creative direction

Audience growth

Analytics

Tools

YouTube Studio

Job description

Adobe Inc. is seeking a YouTube strategist to own the channel end-to-end, from strategy to rollout, with a focus on audience growth and optimized creative direction. You will translate platform insights into briefs and drive channel programming across long-form, Shorts, and live content.

You will collaborate with creative strategists and the social planning team to ensure YouTube briefs are leveraged from concept to execution, while keeping up with evolving formats and monetization shifts.