Wine & Spirits Sales Pro — Off-Premise Territory Expert

Wine Industry Expo; San Diego (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Brown Bag Beverage in San Diego is seeking an Off-Premise Wine & Spirits Specialist to grow our wine and spirits portfolio across a defined territory of liquor stores, wine shops, and grocery outlets. This full-time field role emphasizes proactive prospecting, account management, and driving placements with strong product knowledge.

You will build relationships with store buyers and staff, lead tastings, and educate teams on varietals, regions, and promotions while coordinating in-store events

Qualifications

• Strong wine and spirits knowledge with varietals and regions.
• Experience in wine/spirits or off-premise retail preferred.
• Ability to prospect and grow account sales.
• Excellent communication and negotiation skills.
• Ability to lead product tastings and educate staff.
• Understanding of pricing, margins, and promotions.
• Strong organization and time management for territory independence.
• Valid driver's license and reliable transportation.
• Willing to travel throughout assigned territory.

Responsibilities

• Manage and grow existing accounts while actively prospecting and opening new off-premise accounts.
• Build relationships with owners, buyers, and retail staff through regular account visits and responsive service.
• Present and sample wines and spirits, communicating brand stories, product attributes, pricing, and retail sales opportunities.
• Secure new placements, expand distribution, and drive reorders across the portfolio.
• Monitor inventory, support appropriate stock levels, and improve shelf placement, displays, and brand visibility.
• Educate retail staff on wine varietals, regions, spirits categories, and product selling points.
• Coordinate in-store tastings and promotions with retail accounts and supplier partners.
• Develop account and territory plans to meet or exceed sales goals.
• Maintain accurate account notes, sales activity, and follow-up tasks using CRM or sales tracking tools.
• Share market insights and collaborate with internal teams to support customer needs.

Skills

Wine knowledge

Sales experience

Prospecting

Relationship building

Communication skills

CRM proficiency

Territory management

Driver's license

Product tastings

Tools

CRM software

Job description

Brown Bag Beverage in San Diego is seeking an Off-Premise Wine & Spirits Specialist to grow our wine and spirits portfolio across a defined territory of liquor stores, wine shops, and grocery outlets. This full-time field role emphasizes proactive prospecting, account management, and driving placements with strong product knowledge.

You will build relationships with store buyers and staff, lead tastings, and educate teams on varietals, regions, and promotions while coordinating in-store events