West Field Marketing Manager, Research Solutions

BD; Oregon; Hybrid; USD 115,000 - 184,000; Full time

Benefits offered by this job

Health & well-being programs

401(k) plan

Paid time off

Job summary

Waters is seeking a Field Marketing Manager for the US West Region to generate demand across priority territories and research segments, aligning activation plans with regional portfolio strategies. You will work with Sales, Product Marketing, and Marketing Operations to convert strategy into local programs and events that drive opportunities and pipeline.

The role emphasizes collaboration with cross-functional teams, ABM initiatives, and outbound/inbound activation, including leading

Qualifications

• Bachelor's degree in life sciences, marketing, business, or a related discipline.
• 5+ years of commercial marketing experience in life sciences or related field.
• Experience partnering with Sales to drive territory, account, campaign, event, or launch programs.
• Strong understanding of life sciences research customers, workflows, and purchasing processes.
• Ability to translate data into focused field actions and plan optimization.

Responsibilities

• Own the West Region field activation plan and calendar.
• Identify priority territories, customers, and whitespace opportunities.
• Translate GTM strategies into territory programs and account actions.
• Lead local activation to create opportunities and advance pipeline.
• Collaborate with Sales, Product Marketing, and Operations on campaigns and events.
• Measure program outcomes and adjust plans based on performance.

Skills

Territory activation planning

Demand generation

Event execution

Sales partnership

Cross-functional collaboration

CRM analytics

Travel readiness

Education

Bachelor's degree in life sciences, marketing, or business

Tools

CRM systems

BI tools

Job description

Waters is seeking a Field Marketing Manager for the US West Region to generate demand across priority territories and research segments, aligning activation plans with regional portfolio strategies. You will work with Sales, Product Marketing, and Marketing Operations to convert strategy into local programs and events that drive opportunities and pipeline.

The role emphasizes collaboration with cross-functional teams, ABM initiatives, and outbound/inbound activation, including leading